2020-01-09
ASSESSING FUNDRAISING PRACTICES OF INTERCOLLEGIATE ATHLETIC DEPARTMENTS: AN EMPIRICAL ANALYSIS OF TIERED REWARD SYSTEMS
2020-01-09 • Javonte Lipsey, Nels Popp, Jonathan A. Jensen, Phillip W. Gray
Due to the implementation of the Tax Cuts and Jobs Act of 2017, and rising expenses within the industry of intercollegiate athletics, there is a growing need for practitioners to reexamine their fundraising practices in order to maximize revenue. One fundraising strategy that is commonly used among intercollegiate athletic programs in the National Collegiate Athletic Association (NCAA) Division I Football Subdivision is the concept of tiered reward systems. Currently, there is no published research or empirical an…