Phoenix Lam
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View article: Understanding the perceived capital of a travel destination: a theme-based corpus analysis of an online destination forum
Understanding the perceived capital of a travel destination: a theme-based corpus analysis of an online destination forum Open
As an empirical investigation of naturally-occurring self-initiated posts in a destination forum on one of the world’s most popular travel websites Tripadvisor, the present study identifies the key themes in forum posts generated by travel…
View article: A multi‐sited analysis of the linguistic landscape of Hong Kong through a center‐periphery approach
A multi‐sited analysis of the linguistic landscape of Hong Kong through a center‐periphery approach Open
Taking a center‐periphery approach, this study is a rare attempt to present a multi‐sited empirical analysis comparing three physically adjacent and connected sites in a town in Hong Kong to explore the interconnectivity, subjectivity, and…
View article: Cross-disciplinary perspectives on research article introductions
Cross-disciplinary perspectives on research article introductions Open
In academic writing, stance reporting is used to reflect the position of the writers towards the literature in order to establish the niche and value of the research. Cross-generic and cross-disciplinary studies of reporting verbs have bee…
View article: What can a corpus tell us about language teaching?
What can a corpus tell us about language teaching? Open
Corpora and language teaching can best be introduced by Fligelstone's (1993) three-tiered model of teaching about corpora, teaching to exploit corpora and exploiting corpora to teach.Teaching about corpora refers to teaching corpus linguis…
View article: Analysing the functions of online destination forums through a corpus-assisted discourse-analytic approach
Analysing the functions of online destination forums through a corpus-assisted discourse-analytic approach Open
Previous research on online travel communication has paid little attention to destination forums, where thousands of travellers worldwide post and view topics related to a place. The present study examines the functions of a destination fo…
View article: Corpus-based empirical approach to professionalism
Corpus-based empirical approach to professionalism Open
Although research on professional competence has has adopted a number of approaches that have highlighted the importance of practice and values in enacting a professional identity, there is currently no established framework for empirical …
View article: The discursive construction and realization of the Hong Kong brand: a corpus-informed study
The discursive construction and realization of the Hong Kong brand: a corpus-informed study Open
Branding is essentially discursive in nature and yet discourse studies of branding are surprisingly few in number. The present study is a rare attempt to examine how branding, in particular place branding, can be conceptualized and operati…