A. Gupta
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View article: Dupe Culture and Digital Deception: Legal Challenges of Trade Mark Dilution in Influencer-Driven Comparative Advertising
Dupe Culture and Digital Deception: Legal Challenges of Trade Mark Dilution in Influencer-Driven Comparative Advertising Open
The article is about how ‘dupe culture’ evolves, with cheap items being sold as dupes or cheaper versions of higher brands, mostly by influencer comparative advertising within fashion, cosmetics, and lifestyle verticals. While such adverti…
View article: Modeling of Fake Product Review Authentication System
Modeling of Fake Product Review Authentication System Open
Online reviews influence consumer decisions, shaping the trustworthiness of e-commerce platforms. However, the prevalence of fake reviews has become a critical issue, misleading customers and affecting business reputations. This paper pres…
View article: Comparative Evaluation of Microleakage of Flowable Composite Resin Using Etch and Rinse, Self-Etch Adhesive Systems, and Self-Adhesive Flowable Composite Resin in Class V Cavities: Confocal Laser Microscopic Study
Comparative Evaluation of Microleakage of Flowable Composite Resin Using Etch and Rinse, Self-Etch Adhesive Systems, and Self-Adhesive Flowable Composite Resin in Class V Cavities: Confocal Laser Microscopic Study Open
The essential factor in determining the preservation of restoration is the marginal seal. Restoring cervical lesions with a resin composite has always been a challenge. Composite resins with various viscosities and different bonding system…
View article: Company, Job, and Perceived Advantage Influence on Job Hunting: Evaluating Glassdoor Job Hunting platform
Company, Job, and Perceived Advantage Influence on Job Hunting: Evaluating Glassdoor Job Hunting platform Open
The current research aims to investigate how features for Job Application Portals (JAP) such as company information, job information, and relative advantage affect job hunting. A cross-sectional field survey of 480 new graduates with IT an…
View article: Protective Immunity against COVID-19
Protective Immunity against COVID-19 Open
Tuberculosis and Covid-19 infection measure two quite different diseases- TB is caused by a sort of bacterium whereas Covid-19 is caused by a virus. However, the BCG immunizing agent would possibly facilitate individuals build immune respo…
View article: Outbreak of strains of SARS CoV-2, its prevalence & preventive measures taken by different Countries
Outbreak of strains of SARS CoV-2, its prevalence & preventive measures taken by different Countries Open
World Health Organization (WHO) announced the official name of the 2019 novel coronavirus associated diseases coronavirus disease (COVID-19) and the reference name for the virus is severe acute respiratory syndrome coronavirus 2 (SARS-CoV-…
View article: An outline of ancient silk route in central Asian region: Reference with Buddhism
An outline of ancient silk route in central Asian region: Reference with Buddhism Open
This study investigates how Buddhist monks and pilgrims, who appeared to spread the practice trip to the Asian regions, played an important role in connecting assisted.Through which way thousands of monasteries dotted in the Eurasian conti…
View article: Commonwealth Games 2010 : A Case Study on Governance Paralysis and Ethical Lapses
Commonwealth Games 2010 : A Case Study on Governance Paralysis and Ethical Lapses Open
decision.The difficulty level of the matter is medium, and it can be used effectively to teach This case presents an excellent example of management and executive management, Governance paralysis for commonwealth games students.2010 organi…