Robert Jeyakumar Nathan
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View article: Visual eWOM and Brand Factors in Shaping Hotel Booking Decisions: A UK Hospitality Study
Visual eWOM and Brand Factors in Shaping Hotel Booking Decisions: A UK Hospitality Study Open
This study aims to bridge the research gap emerging from the relationships between Visual electronic Word-of-Mouth (VeWOM) and brand factors, and their impact on consumers’ behavior by exploring the causal effects of eWOM attributes on hot…
View article: Financial technology (Fintech) innovation and financial inclusion: comparative study of urban and rural consumers post-Covid-19 pandemic
Financial technology (Fintech) innovation and financial inclusion: comparative study of urban and rural consumers post-Covid-19 pandemic Open
This study refines the technology acceptance model (TAM) to explore the determinants of financial innovation or financial technology (Fintech) adoption and their impact on use behavior, particularly in the context of financial inclusion. I…
View article: Visual eWOM and Brand Factors in Shaping Hotel Booking Decisions: A Post-Pandemic UK Hospitality Study
Visual eWOM and Brand Factors in Shaping Hotel Booking Decisions: A Post-Pandemic UK Hospitality Study Open
This study investigates the impact of Visual electronic Word-of-Mouth (VeWOM) on consumer purchase decisions (PD) in terms of hotel bookings in the post-pandemic British hospitality market, emphasizing the mediating role of brand-related c…
View article: Impact of Supply Chain Practices on Their Performance in an Environment of Uncertainty and Disruptions
Impact of Supply Chain Practices on Their Performance in an Environment of Uncertainty and Disruptions Open
A dynamic business environment presents a high degree of uncertainty for the evolving world. This calls for new business practices. Organisations’ supply chain management must address disruptions and uncertainties arising from globalisatio…
View article: Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment
Logistic Service Improvement Parameters for Postal Service Providers Using Analytical Hierarchy Process and Quality Function Deployment Open
Postal services have re-emerged across numerous emerging economies worldwide as essential logistics providers, harnessing their vast coverage and dependability in the face of expanding e-commerce platforms and technological innovations. Th…
View article: Assessing player engagement in local indie games: A qualitative study of affective game design elements
Assessing player engagement in local indie games: A qualitative study of affective game design elements Open
This paper presents the insights and categories of affective game design elements that are crucial for engaging local independent (indie) games. In recent years, the game industry has grown rapidly with the rising focus on studying emotion…
View article: Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs
Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs Open
Artificial Intelligence (AI) offers significant benefits for organizations by resolving various issues, but its adoption is not always smooth, particularly for small and medium enterprises (SMEs) with limited budgets. While the drivers and…
View article: Innovativeness, visibility, and collaboration effect on supply chain performance: moderating role of digital supply chain integration
Innovativeness, visibility, and collaboration effect on supply chain performance: moderating role of digital supply chain integration Open
Supply chain capabilities are fundamental in driving superior supply chain performance
\nin diverse business environments. This study evaluates the impact exerted by supply
\nchain capabilities on supply chain performance in the fast-growi…
View article: Role of Financial Literacy and Saving Habits on Fintech Adoption post Covid-19
Role of Financial Literacy and Saving Habits on Fintech Adoption post Covid-19 Open
Research Originality: This research paper enriches existing literature on drivers of fintech adoption, including the impact of perceived trust, individual innovativeness, savings habits, and government support on Indonesian users' post-COV…
View article: Consumer preferences for wellness vacations destinations in the Czech Republic
Consumer preferences for wellness vacations destinations in the Czech Republic Open
The development of the wellness travel industry has been propelled by the rising concerns of an overworked population faced with both physical and mental health issues. Wellness vacation enables travellers to rejuvenate themselves after a …
View article: Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises
Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises Open
Small and medium enterprises small and medium enterprises (SMEs) play a crucial role in nations’ economy, through job creations, reducing unemployment rate as well as increase the overall productivity and gross domestic product (GDP) of a …
View article: K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE
K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE Open
Purpose – Malaysia is a multicultural society, comprising ethnic Malays, Chinese, Indians, and other ethnic minorities. Its culture has complex interactions among multicultural and multi-lingual people, with diverse faiths and religions. T…
View article: The impact of Covid-19 and Russia–Ukraine war on the financial asset volatility: Evidence from equity, cryptocurrency and alternative assets
The impact of Covid-19 and Russia–Ukraine war on the financial asset volatility: Evidence from equity, cryptocurrency and alternative assets Open
This study investigates the volatility and external shock persistence within the financial and alternative assets markets during times of crises triggered by Covid-19 and the war in Ukraine. Univariate GARCH family models are used to captu…
View article: Quest for financial inclusion via digital financial services (Fintech) during COVID-19 pandemic: case study of women in Indonesia
Quest for financial inclusion via digital financial services (Fintech) during COVID-19 pandemic: case study of women in Indonesia Open
Based upon an extended Technology Acceptance Model (TAM), this study aims to investigate the factors influencing the behavioral intention to adopt Fintech from the perspective of Indonesian women. The research data were collected from 409 …
View article: What Drives Individuals to Adopt Fintech: Extended TAM Model with Gender as Moderating Variable
What Drives Individuals to Adopt Fintech: Extended TAM Model with Gender as Moderating Variable Open
Access to financial services is pivotal in improving welfare, reducing poverty, and accelerating financial inclusion in the emerging nation. This study analyzes the factors that drive consumer adoption of fintech by extending the TAM model…
View article: Digital Technologies for Firms’ Competitive Advantage and Improved Supply Chain Performance
Digital Technologies for Firms’ Competitive Advantage and Improved Supply Chain Performance Open
Supply chain operation is more competitive in a dynamic business environment. Developing supply chain capability is, hence, important for gaining a competitive advantage and overall improved supply chain performance. The purpose of this st…
View article: The Role of Local Language Mastery for Foreign Talent Management at Higher Education Institutions: Case Study in Czechia
The Role of Local Language Mastery for Foreign Talent Management at Higher Education Institutions: Case Study in Czechia Open
Purpose: This article explores the role and impact of Czech language mastery in the integration and retention of foreign academics in HEIs in the Czech Republic (Czechia). Czech higher education institutions (HEIs) aspire to attract the be…
View article: Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age
Religiosity and Purchase Intention toward Korean Cosmetics in Indonesia and Malaysia: The Mediating Effect of Korean Wave and Moderating Effect of Age Open
K-wave has generated a huge fandom in moderate Muslim countries such as Indonesia and Malaysia despite of the cultural idiosyncrasy. This study aims to explore the relationships among inter/intra religiosity, K-wave participation, age, and…
View article: The Conceptualisation of Inventive and Repurposable Children’s Furniture
The Conceptualisation of Inventive and Repurposable Children’s Furniture Open
Every piece of furniture has a certain lifespan. Most furniture is eventually thrown away and ends up in landfill, thus polluting the environment. The idea of repurposability, where a product is used for another purpose at the end of its u…
View article: INTERNATIONAL STAFF MANAGEMENT AT HIGHER EDUCATION INSTITUTIONS IN CZECH REPUBLIC
INTERNATIONAL STAFF MANAGEMENT AT HIGHER EDUCATION INSTITUTIONS IN CZECH REPUBLIC Open
This research empirically analyzes issues of the management of a highly skilled workforce – foreign scientific and academic staff in Higher Education Institutions (HEI) in the Czech Republic (CR). Based on the dimensions of Person-In-Envir…
View article: ACADEMIC EXPATRIATION INTO EUROPEAN UNIVERSITIES: APPLICATION OF PERSON IN ENVIRONMENT THEORY
ACADEMIC EXPATRIATION INTO EUROPEAN UNIVERSITIES: APPLICATION OF PERSON IN ENVIRONMENT THEORY Open
Academic staffs migrate from one institution to another, some within the same country while some academics migrate to foreign institutions. Academic migration to foreign institutions entails greater challenges due to various factors includ…
View article: Covid-19 pandemic, asset prices, risks, and their convergence: A survey of Islamic and G7 stock market, and alternative assets
Covid-19 pandemic, asset prices, risks, and their convergence: A survey of Islamic and G7 stock market, and alternative assets Open
The coronavirus (Covid-19) pandemic created a shock not only for the health-care industry but also the global economy and finances. The pandemic also caused an increase in the risk of investing in various financial assets worldwide. To inv…
View article: Message framing and COVID-19 vaccine acceptance among millennials in South India
Message framing and COVID-19 vaccine acceptance among millennials in South India Open
Vaccine hesitancy and refusal remain a major concern for healthcare professionals and policymakers. Hence, it is necessary to ascertain the underlying factors that promote or hinder the uptake of vaccines. Authorities and policy makers are…
View article: ENHANCING WOMEN ECONOMIC EMPOWERMENT THROUGH FINANCIAL INCLUSION:EVIDENCE FROM SMEs IN ETHIOPIA
ENHANCING WOMEN ECONOMIC EMPOWERMENT THROUGH FINANCIAL INCLUSION:EVIDENCE FROM SMEs IN ETHIOPIA Open
Financial inclusion is considered one of the most effective catalysts for the economic growth of any nation. The study aims to examine the role of government policies and regulations on women’s economic empowerment through financial inclus…
View article: Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise
Gym-Goers’ Self-Identification with Physically Attractive Fitness Trainers and Intention to Exercise Open
Gym-goers often socially compare themselves with their trainers as they strive to look as attractive as their fitness trainers. The aim of this study was to better understand this phenomenon in the fitness industry. Relying on social compa…