Ruchi Jain
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View article: Redefining CSR in the Era of sustainability: Trends and Global Prospective
Redefining CSR in the Era of sustainability: Trends and Global Prospective Open
The global economy is constantly and continuously witnessing transformative changes in the field of corporate responsibility with definitions daily emerging for Corporate Social Responsibility (CSR) and along with that incorporation of the…
View article: Union Budget Anomaly and Stock Market Reactions: A Study of Financial Services Sector Patterns
Union Budget Anomaly and Stock Market Reactions: A Study of Financial Services Sector Patterns Open
Stock market anomalies occur when certain securities behave in ways inconsistent with the efficient market hypothesis, which suggests asset prices should reflect all available information. However, anomalies such as seasonal variations hav…
View article: Recommender systems: A systematic literature review, synthesis and framework for future capabilities
Recommender systems: A systematic literature review, synthesis and framework for future capabilities Open
This study offers a comprehensive exploration of recommender systems (RSs) with a focus on their influence on consumers’ purchase intentions in the realm of e-commerce. Employing the Scientific Procedures and Rationales for Systematic Lite…
View article: Transparency in AI Decision Making: A Survey of Explainable AI Methods and Applications
Transparency in AI Decision Making: A Survey of Explainable AI Methods and Applications Open
Artificial Intelligence (AI) systems have become pervasive in numerous facets of modern life, wielding considerable influence in critical decision-making realms such as healthcare, finance, criminal justice, and beyond. Yet, the inherent o…
View article: Snap, Share, Engage: Investigating the Effects of Ar Filters on Social Media Platforms in Customer-Brand Engagement
Snap, Share, Engage: Investigating the Effects of Ar Filters on Social Media Platforms in Customer-Brand Engagement Open
View article: Truman CBD Male Enhancement Gummies Reviews: [Shocking Reviews!] -Cost, Side Effetcs, Ingredients, Customer Facts?
Truman CBD Male Enhancement Gummies Reviews: [Shocking Reviews!] -Cost, Side Effetcs, Ingredients, Customer Facts? Open
The Truman CBD Male Enhancement Gummies has significant benefits for males, including additional strength and other improvements. Men who use this formula often find great support in their relationships, giving them more strength and endur…
View article: EFFECT OF COVID-19 ON CONSUMER PREFERENCES IN E-BANKING SERVICES
EFFECT OF COVID-19 ON CONSUMER PREFERENCES IN E-BANKING SERVICES Open
Purpose: Using a conjoint analysis approach, the article attempts to measure the influence of COVID-19 in the overall interest of the public preference for e-banking services. The survey is expected to reveal the kind of e-service and feat…
View article: Gate-Tunable Anomalous Hall Effect in a 3D Topological Insulator/2D Magnet van der Waals Heterostructure
Gate-Tunable Anomalous Hall Effect in a 3D Topological Insulator/2D Magnet van der Waals Heterostructure Open
We demonstrate advantages of samples made by mechanical stacking of exfoliated van der Waals materials for controlling the topological surface state of a 3-dimensional topological insulator (TI) via interaction with an adjacent magnet laye…
View article: Propinquity Effect of Third Places on Customer’s Experiential Value
Propinquity Effect of Third Places on Customer’s Experiential Value Open
Experiential marketing is the new driving force to create a sustainable relationship with customers. Among the assortment of constituents, building up customer experience one component is ‘Third Place’. Third place refers to spaces excludi…
View article: Artificial Intelligence Enabled In-Video Advertising: Infiltrating The Fashion Industry
Artificial Intelligence Enabled In-Video Advertising: Infiltrating The Fashion Industry Open
This paper focuses on the enormous impact of Artificial Intelligence technology for enabling the usage of In-Video Advertising as a part of the content marketing strategy for fashion brands. Every brand wants to reach consumers when they a…
View article: Role of Parental Involvement in Shaping Child Behavior and Academic Achievement
Role of Parental Involvement in Shaping Child Behavior and Academic Achievement Open
View article: Demonetization: Impact on Online Transactions and Alternative Modes of Payment
Demonetization: Impact on Online Transactions and Alternative Modes of Payment Open
There has been a great turbulence in the Indian economy with the announcement of demonetization of Rs.500 and Rs.1000 notes. Demonetization is a radical monetary step in which the status of currency in circulation cease to be a legal tende…