Rodney Diego Salinas Cruz
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View article: TikTok Videos on Customer Experience Related to Product and Service Quality
TikTok Videos on Customer Experience Related to Product and Service Quality Open
Short videos on social media can significantly impact customers' purchasing perceptions and overall customer experience. This study examines the effect of short promotional videos on TikTok. Specifically, it investigates how promotional vi…
View article: Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam
Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam Open
This study investigates the impact of ethical marketing practices and health consciousness on consumer attitudes and purchase intention for cosmetic products in Vietnam. A self-administered survey was conducted in August 2023 to collect da…
View article: Causes and Mitigation Schemes of Project Delays among Selected Construction Companies in Cebu City
Causes and Mitigation Schemes of Project Delays among Selected Construction Companies in Cebu City Open
A project's completion is crucial because it shows that goals and objectives have been met, guarantees client happiness, upholds a project's good reputation, and creates new prospects for those working in the construction business. However…
View article: Innovación en servicios en la era del conocimiento
Innovación en servicios en la era del conocimiento Open
Key words: Innovation, innovation in services, knowledge, innovation typologiesAbstract. Now a day the world economy is based in knowledge, we are living and making business in an entirely new era with new rules, where services sector is t…