Ranjit Voola
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Observing the “Observed Vulnerability”: A Critical Discourse Analysis Open
This paper advances the concept of “observed vulnerability”, which is based on the inherent power dynamics within observer-observed relationships. We investigate the observed vulnerability of domestic migrant workers in India in the contex…
Embedding the United Nations Sustainable Development Goals (SDGs) in Marketing Education Open
There have been increasing calls for the marketing discipline to proactively engage with ‘doing good’ (Stoeckl & Luedicke, 2015), with marketing clearly embedded in the United Nations Sustainable Development Goals (UN SDGs). For example, S…
Application of the WebQual™ instrument to three Australian websites: does industry influence the relative importance of the dimensions of WebQual? Open
Assessing the quality of a Website has received growing attention from academics and practitioners. The objective of this study is to apply the WebQualTM framework developed by Loiacono, Watson and Goodhue (2002) to determine whether any d…
The role of on-line profiling, e-service quality, e-satisfaction and e-loyalty in developing an e-CRM capability: some propositions Open
The Internet has the ability to profile online customers to develop effective customer relationship management (CRM) strategies for e-commerce that requires interaction and coordination between various resources within an organization. How…
Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals Open
The United Nations Sustainable Development Goals (SDGs) offer a universal framework for addressing pressing global economic, environmental, and social challenges. Central to the SDG agenda is the vital role of business innovation in foster…
Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals Open
The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing ca…
Exploring Subsistence Marketplaces Through a Feminist Perspective Open
Extant literature in the field of subsistence marketplaces adopts a gender-neutral framing of marketplace exchanges despite the overwhelming experience of disadvantage faced by women relative to men as a consequence of patriarchal structur…
The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India Open
While social innovations that solve financial exclusion have gained increasing attention as a means of helping the poor in developing markets, little research has empirically investigated the types of organizations that drive these innovat…