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Consumer Behavior in the Social and Hospitality Clubs: Exploring the role of Customer Experience as a Mediator between Masstige Values and Customer Lifetime Value Open

Ahmad Sohail Khan, Muhammad Abrar, Rizwan Shabbir · 2025

Consumption values play a fundamental role in designing customer choice, and customer experience (CX) is a critical success factor for a long-term profitable business relationship. This research expands the Theory of Consumption Values (TC…

Enhancing Purchase Intention in Virtual Reality: The Interplay of Affective Imagery and Source Credibility Open

Tanzila Samin, Rizwan Shabbir, Muhammad Abrar · 2025

Virtual reality (VR) has grown as a radical tool that influences customer perceptions and decision-making in the rapidly changing digitalized economy. This study fills knowledge gaps how informational elements work together to stimulus dec…

Role of Telepresence and Information Quality in Driving Purchase Intention through Virtual Reality Open

Tanzila Samin, Rizwan Shabbir, Muhammad Abrar · 2025

As virtual reality (VR) technology advances, its impact on consumer behavior is gaining significant attention. This study analyzed two variables from the central route of the Elaboration Likelihood Model including telepresence and informat…

Effect of Extrinsic Social Religiosity on Collaborative Consumption Behaviour: Mediating Role of Altruistic Environmental Concern Open

Aysha Batool, Rizwan Shabbir, Muhammad Abrar · 2024

This paper is a pioneer in investigating the effect of extrinsic social religiosity on collaborative consumption behaviour through mediation by altruistic environmental concerns through survey-based research on Muslim consumers. The study …

Paradox mindset as an equalizer: A moderated mediated perspective on workplace ostracism Open

Alina Ahmad, Sharjeel Saleem, Rizwan Shabbir, Beenish Qamar · 2024

Incorporating the conservation of resources theory as a comprehensive framework, this study investigates a cohesive conceptual model analyzing the impact of workplace ostracism on employees’ innovative work behavior (IWB). The investigatio…

Studying the Strategies to Manage different Types of Risks related to Construction Projects Open

Tayyaba Akhtar, Rizwan Shabbir, Shahaan Mehmood Cheema · 2023

This research paper explores the strategies used to manage risks in construction projects, focusing on financial, technical, environmental, social, and regulatory aspects. It analyzes existing risk management practices and frameworks in th…

Omnichannel Retailing in Light of Psychological Factors: A Mediated Model Open

Asif Ali Safeer, Iqbal Hussain, Muhammad Abrar, Rizwan Shabbir · 2023

The domino effects provide a solid theoretical milestone in understanding the phenomenon of omnichannel retailing strategy and facilitates marketing managers to design channel strategies for emerging economics.

Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective Open

Muhammad Abdullah, Sidra Ghazanfar, Rakhshan Ummar, Rizwan Shabbir · 2022

Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second consumers, their concerns about celebrity endorsement effectiveness and pride need a…

“No Pain No Gain”: Presenteeism Evaluation Through Calling with Job Crafting as a Sensemaking Strategy Open

Shazia Humayun, Sharjeel Saleem, Rizwan Shabbir, Sadia Shaheen · 2022

Drawing on SDT, we contribute to the literature by identifying calling as an antecedent of presenteeism. We propose and test the direct and indirect relationships between calling, job crafting, and presenteeism. Future researchers might at…

Role of Professional Skills in Promoting Healthcare System: A Performance Perspective Open

Rizwan Shabbir, Muhammad Abrar, Aysha Batool · 2022

This paper aims to investigate the impact of sustainable practices especially sustainable production and sustainable supplier management on supply chain performance. This empirical study demonstrates the contextual examination of sustainab…

Effect of Sustainability Claim on Willingness to Pay for Upcycled Food in Digital Era: Differential Effect of Sustainability Claim Between Virtue and Vice Product Category Open

Sidra Ghazanfar, Muhammad Safizal Abdullah, Rakhshan Ummar, Rizwan Shabbir, Shahnawaz Saqib · 2022

The growing demand for food availability is persuading researchers, marketers, and consumers to opt for various solutions that could ensure food sustainability for our upcoming generations. Upcycled food is one of the solutions which could…

Determinants of Investment Behavior in Mutual Funds: Evidence From Pakistan Open

Sharaz Saleem, Faiq Mahmood, Muhammad Usman, Mohsin Bashir, Rizwan Shabbir · 2021

This paper aimed to provide empirical evidence on the behavior of the investor toward mutual funds by considering its relationship with risk perception (RP), return perception (Return P), investment criteria (IC), mutual fund awareness (MF…

CASE STUDY METHOD AS PEDAGOGY IN BUSINESS SCHOOLS: AN INVESTIGATION FROM THE PERSPECTIVE OF INDUSTRY Open

Muhammad Abrar, Sajjad Ahmad Baig, Shahnawaz Saqib, Rizwan Shabbir, Mohsin Bashir · 2021

Purpose of the study: This study was planned to explore the perception of the business community and their requirement for the skills they see most demanding in business graduates. Methodology: For this purpose, data were collected from a…

Understanding purchase intention towards eco-friendly clothing for generation Y & Z Open

Muhammad Abrar, Muhammad Muzummil Sibtain, Rizwan Shabbir · 2021

Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image buildi…

Unlocking the Sustainable Production Indicators: A Novel TESCO based Fuzzy AHP Approach Open

Muhammad Hashim, Muhammad Nazam, Muhammad Abrar, Zahid Hussain, Muhammad Nazim , et al. · 2021

Sustainable production is becoming an important slant through which business enterprises prepare for achieving sustainable development goals. The concept of sustainable manufacturing deals with the development of various items that may uti…

ROLE OF PROFESSIONAL SERVICE QUALITY AND COMMUNICATION EFFECTIVENESS IN PREDICTING RELATIONSHIP COMMITMENT AMONG PROFESSIONAL-CLIENT IN LAWYER SERVICES Open

Muhammad Abrar, Rizwan Shabbir, Mohsin Bashir, Shahnawaz Saqib, Ahmed Raza · 2020

Globally, judicial sector regarding its relationship commitment has been discussed in few studies. In South-Asian context, service sector has been explored mostly with commercial industries like banks, restaurants and academic. However, pr…

Workplace Interactional Demands and Work-Family Enrichment: An Investigation From the Service Sector Open

Saira Solat, Muhammad Abrar, Rizwan Shabbir, Mohsin Bashir, Sharjeel Saleem , et al. · 2020

Emotional labor has, so far, been found to have negative consequences for service sector employees' personal well-being. This study strives to look at the positive aspect of emotional labor in the interactive jobs. This research focuses on…

Job-Related and Nonjob-Related Gossips Among Low-Ranked Employees in Unionized Service Organization Open

Mohsin Bashir, Rizwan Shabbir, Sharjeel Saleem, Muhammad Abrar, Shahnawaz Saqib , et al. · 2020

Workplace incivility is a common phenomenon that is frequently found across all organizations and cultures. This study was planned to investigate the impact of workplace incivility on job and non-job related gossips through the mediating r…

Barriers to the adoption of sustainable supply chain management practices: Moderating role of firm size Open

Sajjad Ahmad Baig, Muhammad Abrar, Aysha Batool, Muhammad Hashim, Rizwan Shabbir · 2020

The reason behind the low adoption of sustainable supply chain management practices in developing countries is since emerging economies' supply chains face relatively more barriers to sustainability as compared to those which operate in de…

An Investigation of the Relationship between Compulsory Citizenship Behaviour and Psychological Withdrawal Open

Kanwal Shaheen, Mohsin Bashir, Rizwan Shabbir, Sharjeel Saleem · 2019

This study used Lazarus and Folkman’s stress and coping theory to develop and test a model of the way employees’ cope with compulsory citizenship behavior at workplace. The model identifies psychological withdrawal as an emotion focused co…

Organizational Politics And Workplace Deviance In Unionized Settings: Mediating Role Of Job Stress And Moderating Role Of Resilience Open

Mohsin Bashir, Muhammad Abrar, Muhammad Yousaf, Shahnawaz Saqib, Rizwan Shabbir · 2019

From a theoretical perspective, this study confirmed that employees tend to show interpersonal deviance when they experience organizational politics, but organizational politics does not promote organizational deviance. Under stress, the i…

Pakistani Physicians: Exploring the Paradox of Public Service Motivation and User Orientation Open

Rizwan Shabbir, Muhammad Abrar, Mohsin Bashir, Sharjeel Saleem, Md. Arfan Ali , et al. · 2019

The desire to support single beneficiary of public services (user orientation) has divergence with desire to support society at large, both motivations compete in same dimensional space. Extra ordinary usage of broad spectrum antibiotics c…

An empirical investigation of WebSQUAL and Customer Perception: A study of daraz.pk Open

Muhammad Abrar, Arfan Ali, Mohsin Bashir, Rizwan Shabbir · 2019

Digital marketing tools have encouraged businesses to adopt new interactive communication tools for increasing consumer engagement. E-retailers brought new tools of exploring website’s service quality that is reliability, system access, us…

MINGLING INTRA-PORTFOLIO COMPETITION WITH BRAND PORTFOLIO STRATEGY: A STUDY OF PHARMACEUTICAL INDUSTRY Open

Rizwan Shabbir · 2018

The current study aims to examine the influence of brand portfolio strategy in increased firm’s performance in pharmaceutical sector in Pakistan. The study proposes brand scope, intra-portfolio competition, and brand positioning as the…

View article: Designing a Customer Retention Framework for Telecommunication Sector

Designing a Customer Retention Framework for Telecommunication Sector Open

Ahmad Sohail Khan, Saima Majeed, Rizwan Shabbir · 2016

Telecommunication sector has grown over last decade while transforming behavioral intentions. New entrants are exploring these behavioral intentions to attract more customers. The aim of this study is to investigate the mediating effect of…

View article: The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach

The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach Open

Rizwan Shabbir, Chatchai Pitsaphol, Waseem Hassan · 2015

As the clout of social networking is growing, brand managers are exploring diversified marketing strategies and consumer attitudes. The current study reveals the impact of value creation practices and brand loyalty in online brand communit…

View article: MANAGING CONSUMER COMMITMENT THROUGH ONLINE BRAND COMMUNITIES: EMPIRICAL EVIDENCE FROM CHINA

MANAGING CONSUMER COMMITMENT THROUGH ONLINE BRAND COMMUNITIES: EMPIRICAL EVIDENCE FROM CHINA Open

Jing Zhang, Rizwan Shabbir, Chatchai Pitsaphol, Waseem Hassan · 2015

The competitive virtual environment generates opportunities for organizations to secure ever-lasting relationship with consumers. This study revealed the relationship of perceived benefits and community commitment enjoyed by the consumers …

View article: Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective

Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective Open

Jing Zhang, Rizwan Shabbir, Mujeeb-ur-Rehman Abro · 2015

The ICT’s brought new opportunities for gathering pre-purchase product information. With the help of social media, Consumer Information Search (CIS) has been more refined and specified. The purpose of this study is to identify the need cat…