Robert Phaal
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View article: Roadmapping Roadmapping: Strategic planning for roadmapping systems
Roadmapping Roadmapping: Strategic planning for roadmapping systems Open
Roadmapping is a well-established technique in the context of innovation and strategy, with the potential to support organizations address the complex transformative challenges facing humanity in the 21st century. This is enabled by its sy…
View article: Roadmapping and Digital Tools: A Systematic Literature Review
Roadmapping and Digital Tools: A Systematic Literature Review Open
Roadmapping emerged in technology-based businesses to foster the alignment between strategic objectives and new products and technologies. Along with roadmapping, ICT tools, software, and data processing techniques have been used to make i…
View article: Roadmapping Features: A Customer-Based Perspective
Roadmapping Features: A Customer-Based Perspective Open
This article investigates roadmapping features using a value proposition approach. First, three main roadmapping customers are defined to underpin the study: facilitators; owners; and participants. Then, a model of roadmapping features—org…
View article: Strategic Roadmapping Framework for Disaster Response: Case of COVID-19 Pandemic Vaccine Rollout Program in the UK
Strategic Roadmapping Framework for Disaster Response: Case of COVID-19 Pandemic Vaccine Rollout Program in the UK Open
Strategic planning in response to disasters is distinctly different from strategic planning in normal situations. The experience of the coronavirus disease 2019 (COVID-19) pandemic has shown that a vaccine rollout program as a disaster res…
View article: Formulating IP strategies for service-intense business models: A roadmapping-based approach
Formulating IP strategies for service-intense business models: A roadmapping-based approach Open
The increasing adaptation of product-service systems (PSS) creates unmet challenges for intellectual property (IP) management and requires an approach to formulate specialised IP strategies for service-intense business models. Building on …
View article: Sustaining Organizational Roadmapping Implementation––Lessons Learned from Subsea 7
Sustaining Organizational Roadmapping Implementation––Lessons Learned from Subsea 7 Open
Overview:Roadmapping is an established and proven approach used globally for supporting technology and strategic planning, thus facilitating innovation. Sustaining the implementation of organizational roadmapping can prove challenging due …
View article: How to Build a Customized Scoring Tool to Evaluate and Select Early-stage Projects
How to Build a Customized Scoring Tool to Evaluate and Select Early-stage Projects Open
Overview:In the early stages of technology or innovation projects, companies often need to make decisions about which projects to pursue when only scant information is available. In this article, we provide guidance on how to make the best…
View article: Guest Editorial: New Perspectives on Roadmapping: Foreword
Guest Editorial: New Perspectives on Roadmapping: Foreword Open
The papers in this special section focus on the topic of roadmapping. Roadmapping emerged from industrial practice more than five decades ago, initially to support integrated product-technology strategy and planning, and championed by firm…
View article: Technology Management in the Age of Digital Technologies
Technology Management in the Age of Digital Technologies Open
This paper focuses on the implications of digital technologies (DTs) for the technology
\nmanagement (TM) discipline. The study explores DT-induced changes through the lens of the
\nwidely used TM framework, where TM is a dynamic capabilit…
View article: Roadmapping and Roadmaps: Definition and Underpinning Concepts
Roadmapping and Roadmaps: Definition and Underpinning Concepts Open
Roadmapping emerged from industry and has evolved over the decades, through improvements and refinements made by both practitioners and research groups, to become an established and extensively deployed method. Roadmaps are popular in help…
View article: Agile Roadmapping: An Adaptive Approach to Technology Foresight
Agile Roadmapping: An Adaptive Approach to Technology Foresight Open
Technology roadmapping has become an important foresight tool for science, technology, and innovation (STI) policy and technology strategy development. There are, however, challenges in translating evidence from foresight into the strategi…
View article: Agile New Product Development in Not-Purely Software Projects
Agile New Product Development in Not-Purely Software Projects Open
In Agile new product development, the product is incrementally and iteratively developed involving the customer and cross-functional teams. As manufacturing companies increasingly face challenges with sequential processes in uncertain and …
View article: Scenarios and roadmapping - how to navigate an uncertain future
Scenarios and roadmapping - how to navigate an uncertain future Open
Scenario planning and roadmapping are both well established processes for exploring possible futures. Roadmapping for technology foresight provides a framework for investigating technology developments, interrelationships and critical time…
View article: Technology Roadmapping for mission-led agile hardware development: a case study of a commercial fusion energy start-up
Technology Roadmapping for mission-led agile hardware development: a case study of a commercial fusion energy start-up Open
Despite several decades of dedicated R&D, fusion, a potentially world-changing energy source, remains decades away from commercialisation. The majority of development thus far has been via publicly-funded programmes led by government labor…
View article: Deep Learning Framework for Measuring the Digital Strategy of Companies from Earnings Calls
Deep Learning Framework for Measuring the Digital Strategy of Companies from Earnings Calls Open
Companies today are racing to leverage the latest digital technologies, such as artificial intelligence, blockchain, and cloud computing. However, many companies report that their strategies did not achieve the anticipated business results…
View article: Financing early stage innovation ventures – a value-oriented roadmapping framework
Financing early stage innovation ventures – a value-oriented roadmapping framework Open
This practice-oriented paper describes a value-oriented roadmapping (VRM) framework, which helps entrepreneurs improve the investor readiness of their ventures through developing better business models. As investors tend to perceive risks …
View article: The Concept of ‘Roadmapping Service’: Exploring Customer Perspectives of Roadmapping through the Service Lens
The Concept of ‘Roadmapping Service’: Exploring Customer Perspectives of Roadmapping through the Service Lens Open
Roadmapping has been addressed as a management approach used to support strategic and innovation planning of organisations over recent decades. This paper introduces a new standpoint for addressing roadmapping through the application of se…
View article: Integrating Multiple Stakeholder Interests into Conceptual Design
Integrating Multiple Stakeholder Interests into Conceptual Design Open
The engineering design process transforms stakeholder needs into design specifications. This study focuses on the engineering design process for systems of products and services known as product-service systems (PSS) and proposes a novel w…
View article: Representing and approaching complex management issues - role and definition
Representing and approaching complex management issues - role and definition Open
The complex issues faced by management researchers can be described in many ways. However, this richness and variety can lead to a confusion of language. The paper confronts this issue by discussing the manner in which complex management c…
View article: A Method for Supporting Backcasting-oriented Roadmap Design for Sustainability
A Method for Supporting Backcasting-oriented Roadmap Design for Sustainability Open
Companies and other organizations are required to incorporate Sustainable Development Goals (SDGs) into their strategies. Roadmap has been widely used to visualize possible options for long-term strategic planning. The research challenge i…
View article: Prioritisation by ‘dot-voting’ in roadmapping workshops
Prioritisation by ‘dot-voting’ in roadmapping workshops Open
The objective of this observation is to contribute a psychological insight into the ‘dot-voting’ process for prioritising opportunities and other topics of interest identified in the Cambridge ‘S-Plan’ strategic roadmapping process1 during…
View article: TECHNOLOGY ROADMAPPING
TECHNOLOGY ROADMAPPING Open
product-technology strategy and planning in the electronics sector -notably by firms such as Motorola (Willyard & McClees, 1987) and Philips (Groenveld, 1997).The first sector level application of the method was the very influential Intern…
View article: Scoring methods for evaluating and selecting early stage technology and innovation projects
Scoring methods for evaluating and selecting early stage technology and innovation projects Open
In the early stages of technology or innovation projects it is often necessary to make decisions about which projects to pursue and which to shelve when only scant information is available. This practiceoriented working paper provides guid…