Roger Mortimore
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View article: The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context Open
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referen…
View article: Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election
Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election Open
Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister…
View article: BPC/MRS Enquiry into Election Polling 2015: Ipsos MORI Response and Perspective
BPC/MRS Enquiry into Election Polling 2015: Ipsos MORI Response and Perspective Open
This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated…