Roger Sherlock
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View article: Interfacing between blended case teaching and international case competitions as undergraduate student inquiry and literacy in Marketing programmes
Interfacing between blended case teaching and international case competitions as undergraduate student inquiry and literacy in Marketing programmes Open
This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business …
View article: Towards an Integrated Case Method in Management Education—Developing an Ecosystem-Based Research and Learning Journey for Flipped Classrooms
Towards an Integrated Case Method in Management Education—Developing an Ecosystem-Based Research and Learning Journey for Flipped Classrooms Open
In the field of management science and business administration, the case method is gaining ground in research and in teaching. Case studies support on the one hand exploratory research and on the other hand problem-based teaching. However,…
View article: Using Cognitive Mapping to Longitudinally Examine Political Brand Associations
Using Cognitive Mapping to Longitudinally Examine Political Brand Associations Open
This paper uses cognitive mapping techniques to understand how brand associations, an important aspect of political brand equity are formed, differ, and change, from the perspective of citizens, across the four largest Irish political part…
View article: Using Cognitive Mapping to Longitudinally Measure Political Brand Associations
Using Cognitive Mapping to Longitudinally Measure Political Brand Associations Open