2023-07-08
Do technology-focused fast internationalizers’ performance measures change as they mature?
2023-07-08 • Susan Freeman, Tiia Vissak, Niina Nummela, Ryan Trudgen
We examine how technology-focused innovation-based fast internationalizers' (TIFIs') performance measures change as they mature. Based on 42 interviews with Australian entrepreneurs and industry experts, we show that young TIFIs employ exploratory strategies for developing cutting-edge solutions and prefer using subjective measures for assessing their export performance. Later, becoming more complex organizations, employing exploitative strategies, they use additional objective, profit-based measures. The implicat…