Saadia Anwar Pasha
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View article: Understanding How Instagram Usage Influences Self-Image: A Case of Pakistan
Understanding How Instagram Usage Influences Self-Image: A Case of Pakistan Open
Instagram has emerged as a leading social networking platform, particularly favored by young audience due to its free entertainment, ease of use, and opportunities for social interaction. Therefore, this study explores users' attitudes tow…
View article: Examining Transgender Community in Pakistani Media: A Content Analysis of English Newspapers
Examining Transgender Community in Pakistani Media: A Content Analysis of English Newspapers Open
Aim of the Study: Over the past few years, the Pakistani Supreme Court has taken major action to protect transgender people's rights. In a similar vein, the Court ordered municipal governments to change laws in order to safeguard the right…
View article: Factors Influencing IGTV Usage and Adoption among Generation Z: A Case Study from the Instagram Perspective
Factors Influencing IGTV Usage and Adoption among Generation Z: A Case Study from the Instagram Perspective Open
Aim of the Study: Despite social networking sites have gained much popularity during the past few years, these platforms are still evolving. New features are added every day and services are improved for the users. Researchers also examine…
View article: HAS SECULARISM FAILED AS A CONCEPT IN INDIA? - A STUDY
HAS SECULARISM FAILED AS A CONCEPT IN INDIA? - A STUDY Open
The present paper purports to examine and analyze the concept of Secularism in the context of world in general and India in particular. India is a secular state in the same way as it is a democratic state. Secularism is the only way of dev…
View article: WhatsApp Usage in the Post Pandemic Era: A Structural Equation Modelling Based Study
WhatsApp Usage in the Post Pandemic Era: A Structural Equation Modelling Based Study Open
Aim of the Study: Communication played a key role during the COVID-19 crisis, but its continued use by employing technology, in the post pandemic era highlights its significance as the preferred social networking tool. This study examined …
View article: Exploring Internet Use and Parental Mediation in Pakistan: A Thematic Analysis
Exploring Internet Use and Parental Mediation in Pakistan: A Thematic Analysis Open
The Internet has become one of the most influential components of a child’s everyday life. While it offers certain benefits, it also contains some darker sides, needing strong consideration by the parents and guardians. This research exami…
View article: Examining the short and long-term impacts of child sexual abuse: a review study
Examining the short and long-term impacts of child sexual abuse: a review study Open
Child sexual abuse is a growing problem, representing an egregious abuse of power, trust, and authority with far-reaching implications for the victims. This review study highlights the intricate psychological impacts of child sexual abuse,…
View article: Factors Behind Virtual Reality (VR) Enactment for Netflix Watching in Pakistan: An Integrated SEM-ANN-based Study
Factors Behind Virtual Reality (VR) Enactment for Netflix Watching in Pakistan: An Integrated SEM-ANN-based Study Open
From the Netflix perspective, "entertainment is just like you eat buffet." In this regard, Netflix services prefer to deploy modern technology solutions that facilitate the consumers regularly. By keeping in view the potential integration …
View article: Technology Enhanced Learning in Undergraduate Level Education: A Case Study of Students of Mass Communication
Technology Enhanced Learning in Undergraduate Level Education: A Case Study of Students of Mass Communication Open
The incorporation of digital technology in education represents a substantial transformation in the realm of academia. In the present day, with new technology being readily available to both educators and students, educational institutions…
View article: Reviewing the Women Objectification in Media and its Impacts
Reviewing the Women Objectification in Media and its Impacts Open
Aim of the Study: Women objectification in mass media has long been recognized as a major issue. Many feminist scholars have raised voice against it as a basic social and psychological issue particularly against women. Notably, the relevan…
View article: Factors Indicating Media Dependency and Online Misinformation Sharing in Jordan
Factors Indicating Media Dependency and Online Misinformation Sharing in Jordan Open
Although social media is a vital platform in our life, it is blamed for poor efforts to moderate content included mis/disinformation and fake news. This could have an impact on its legacy and on sustainability in society in the long term. …
View article: Mass Media and Political Communication: A Comprehensive Review
Mass Media and Political Communication: A Comprehensive Review Open
Aim of the Study: The role of mass media as a primary source of information enabling people to gain the information and further utilize it for making their political choices is of greater significance. Existing literature also witnessed th…
View article: Human Communication from the Biological and Neurological Perspective: A Review Study
Human Communication from the Biological and Neurological Perspective: A Review Study Open
Aim of the Study: Communication in human life is a continuous and life-long process. The importance of communication can be determined by the fact that it is one of the factors behind survival and existence. By keeping in view, the importa…
View article: COVID-19, Vaccination, and Conspiracies: A Micro-Level Qualitative Study in Islamabad, Pakistan
COVID-19, Vaccination, and Conspiracies: A Micro-Level Qualitative Study in Islamabad, Pakistan Open
Although vaccination is the only hope to fight against COVID-19, existing vaccine hesitancy is a thought-provoking phenomenon. Significantly, vaccine hesitancy is worsening the situation in Pakistan, leading to an increased number of COVID…
View article: Factors Affecting Digital Media Acceptance for Journalistic Purposes: From the Theory of Planned Behavior Perspective
Factors Affecting Digital Media Acceptance for Journalistic Purposes: From the Theory of Planned Behavior Perspective Open
Digital media has transformed the journalism landscape across the globe. Still, the reasons behind its wider adoption in developing regions are under investigation. This study also examined digital journalism acceptance among Pakistani jou…
View article: YouTube Usage Motivation among Students: Uses and Gratification Analysis
YouTube Usage Motivation among Students: Uses and Gratification Analysis Open
YouTube grow into one of the potential commercialization platforms after the inception of the Internet. Users can decide the content of the video by subscribing to popular trends. This research also aims to examine the motivation behind Yo…
View article: Analyzing Hidden Elements in Disney Movies and Effects on Children
Analyzing Hidden Elements in Disney Movies and Effects on Children Open
Disney characters and themes are inspiring for children. There is much more than an apparent setting of the Disney movies. Children learn to respect and help others; they also absorb some hidden messages. This research also aims to examine…
View article: Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City
Instagram Usage and Watching What Others are Doing:A Case Study of Lahore City Open
Instagram usage and its effects on the self-perception of university students in Lahore were investigated. The effects of its use on the self-perception of university students have been found through quantitative research design using surv…
View article: Role of Mass Media and Interpersonal Communication in Polio Eradication Campaign
Role of Mass Media and Interpersonal Communication in Polio Eradication Campaign Open
Health communication characterizes the boundary between communication and health and is progressively documented as essential for everyday well-being. Mass media, especially electronic media, is the need of the time, especially during the …
View article: Examining Journalism as a Career for Women in Pakistan from the Challenges and Role Perspectives
Examining Journalism as a Career for Women in Pakistan from the Challenges and Role Perspectives Open
Distinct Society individuals based on gender. This stratification leads to unequal power relations within society, particularly in media organizations. With the technological changes, gender expectations and women's participation in societ…
View article: Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City
Role of News and Current Affairs Channels in Creating Political Awareness Among Youth: A Case Study of Lahore City Open
Today, electronic media are playing an essential role in altering public opinion and political structure in a country.The role of electronic media is specifically significant in Pakistan as Pakistan has a larger and more vibrantly active M…
View article: Effects of Working Conditions of Media Organizations on Health of Their Employees
Effects of Working Conditions of Media Organizations on Health of Their Employees Open
This study explores the work environment of media organizations in Pakistan compared to international standards under the set rules of the International Labor Organization and its implementation level in large- and small-scale media organi…
View article: Deconstructing Indian Media Strategy to Demonize Kashmir Movement
Deconstructing Indian Media Strategy to Demonize Kashmir Movement Open
The study critically examines Indian approach to use media as a key tool to demonize mass resistance movement in Jammu and Kashmir. Referring to different phases of the movement in Kashmir – 1947, 1965, 1971, 1987, 2000 and 2010 – it argue…