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View article: Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea
Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea Open
Orientation: Green consumption is a popular topic of conversation and research. Green initiatives are characterised by considerations, attitudes and behaviours. Research purpose: This article compares Korean and South African customers on …
View article: South Africans’ Attitudes and Behaviors Regarding Customer Citizenship: The Paradoxical Comparison of the Primary and the Secondary Data
South Africans’ Attitudes and Behaviors Regarding Customer Citizenship: The Paradoxical Comparison of the Primary and the Secondary Data Open
The current study compares the extant literature regarding South Africa to a current assessment using primary data to measure the same green phenomenon, namely customer citizenship. Secondary data were used to develop a profile of how exte…
View article: Demystifying Proactive Customer Helpers: Where Do We Find Them?
Demystifying Proactive Customer Helpers: Where Do We Find Them? Open
Amid the growing interest in proactive customer helpers, extant research offers surprisingly little guidance on where to find them. Of interest to this study are proactive helpers taking personal initiative in assisting other customers to …
View article: Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism
Helping other customers to avoid harmful brands: The role of idealism, attitude and cynicism Open
Background: Consumers are not always aware of how their purchase decisions may harm other humans and the environment. Green customer helping behaviours could aid in solving this problem.Aim: The study aims to develop a research model, adva…
View article: Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control
Promoting proactive helping behaviour: the role of positive psychological capital and emotional self-control Open
Purpose Customers’ proactive helping behaviours involving personal initiative taking may present an effective solution for assisting other customers in avoiding harmful brands. Accordingly, this study aims to propose a model explaining the…
View article: Selected Psychological Factors Predicting Customer Citizenship Behaviours: An Environmentally Friendly Context
Selected Psychological Factors Predicting Customer Citizenship Behaviours: An Environmentally Friendly Context Open
Purpose: Viable business opportunities may be lost when customers revert to unsuitable brands owing to the misreading of brand label information or a lack of understanding of the quality and value of the focal business’s green product offe…
View article: From Fan Avidity to NIL Ramifications: An Assessment of the Attitudes Held by American University Students on an Array of Sports Issues
From Fan Avidity to NIL Ramifications: An Assessment of the Attitudes Held by American University Students on an Array of Sports Issues Open
A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation alo…
View article: The A-B Gap: An Assessment of the Differences Between Ethical Attitudes and Ethical Behaviour Among the Next Generation of Business Leaders in South Africa
The A-B Gap: An Assessment of the Differences Between Ethical Attitudes and Ethical Behaviour Among the Next Generation of Business Leaders in South Africa Open
The current study scrutinizes differences between the ethical attitudes and behaviour of South Africa’s future generation of business leaders. The target population comprises first-level employed business managers who are currently complet…
View article: Anti-consumption: Investigating the role of socio-psychological factors in motivating customers to help other customers not to shop
Anti-consumption: Investigating the role of socio-psychological factors in motivating customers to help other customers not to shop Open
DATA AVILABILITY : The research data supporting the article’s findings are
\navailable in the manuscript.
View article: Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory
Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory Open
Samples of 513 South African consumers, 292 South Korean consumers, and 938 consumers in the United States were drawn using identical, but appropriately translated, questionnaires. The data collection instrument addressed a number of psych…
View article: The Perceived Impact of the New Rules Regarding Name, Image, and Likeness (NIL) in Intercollegiate Sports
The Perceived Impact of the New Rules Regarding Name, Image, and Likeness (NIL) in Intercollegiate Sports Open
New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their na…
View article: Differences in Eco-Friendly Attitudes and Behaviors among Consumers in the United States Across an Array of Demographics
Differences in Eco-Friendly Attitudes and Behaviors among Consumers in the United States Across an Array of Demographics Open
A sample of 938 consumers residing in the United States responded, by invitation, to an online survey on anti-consumption attitudes and behaviors. Drawing from one aspect of that survey, the primary focus of this study is sustainability. T…
View article: A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States
A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States Open
Independent samples of 513 South African and 938 American consumers responded to an invitation-only, Internet-based survey that captured behavioural and attitudinal data regarding five constructs germane to customer citizenship. The five c…
View article: When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions
When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions Open
Environmental conservation is a global concern. Consumers may contribute by persuading their reluctant peers to support green purchasing, but these influencers need to persevere when their advice is not followed. This study provides more i…
View article: Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?
Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship? Open
One recent study produced a model that was structured based upon the benefits derived by four parties that are impacted by a sponsor’s decision to engage in the sponsorship of a sports entity. These sports entities may be a team, a league,…
View article: Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior
Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior Open
A sample of 175 students from two universities provided insight regarding the rationale for engaging in anti-consumption behavior. A review of the literature identified myriad reasons why consumers engage in personal boycotts. This study e…
View article: Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA
Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA Open
A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now…
View article: Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers
Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers Open
A sample of 1,243 adult residents of the United States provided insight into an array of issues germane to sustainability. Upon completing a 65-question survey on sustainability, each respondent placed themselves in an eco-group that they …
View article: Ethically Questionable Consumer Behaviors: Korean and American Perspectives
Ethically Questionable Consumer Behaviors: Korean and American Perspectives Open
This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriatenes…
View article: Ethically Questionable Consumer Behaviors: Korean and American Perspectives
Ethically Questionable Consumer Behaviors: Korean and American Perspectives Open
This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriatenes…
View article: Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness
Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness Open
Today, digital technologies are being routinely incorporated within most companies’ marketing strategies, and ongoing advancements mean that marketers are increasingly spoilt for choice as to which ones to employ. Yet little research has s…
View article: The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment
The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment Open
The 2018 ruling by the United States Supreme Court essentially legalized sports betting across the nation. Prior to that ruling, sports books were restricted by virtue of the Professional and Amateur Sports Protection Act (PASPA). But with…
View article: Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps
Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps Open
A demographically and geographically representative sample of 1,243 adult residents of the United States provided input regarding 33 issues germane to both green marketing and green consumption. This diverse array of behaviors and opinions…
View article: Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity
Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity Open
A sample of 191 sports marketing students responded to a survey that focused on issues germane to attending sports marketing field trips. The results indicate that there is an understanding that these types of events are important to those…
View article: A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship
A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship Open
Sports sponsorships have become an increasingly large investment for many organizations. IEG (citation) has forecast that in 2017, total global sponsorship spending will be approximately $62.8 billion, up 4.2% from 2016 expenditures. Close…
View article: Spies!
Spies! Open
This article comprises two distinct components. First is the delineation of a typology that encompasses the various approaches by which marketers can track the behavior of an individual in the marketplace. A total of 17 broad approaches we…
View article: A Parallel of Patient Proactivity Behaviours and Attitudes between the Republic of South Africa and the United States of America
A Parallel of Patient Proactivity Behaviours and Attitudes between the Republic of South Africa and the United States of America Open
This study compares patient propensity towards proactive health behaviour of South Africans and Americans. While the health care system of South Africa is severely stretched to deliver medical services, the United States maintains high lev…
View article: An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives
An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives Open
A sample of 205 university students provided input regarding an array of 32 issues germane to both green marketing and green consumption. A diverse array of behaviors and opinions were articulated. Respondents reported a high propensity to…
View article: Organizational Loss and its Impact on the Acceptance of Consumers’ Ethically Questionable Behaviors in South Korea
Organizational Loss and its Impact on the Acceptance of Consumers’ Ethically Questionable Behaviors in South Korea Open
This study explores an intricacy between cultural character and consumer ethics. The study investigates the South Korean public’s perceptions of a set of 12 scenarios describing ethically questionable consumer actions. The scenarios includ…
View article: An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing
An Examination of the Marketing of a Floundering Sport: The Case of Powerboat Racing Open
A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest…