Samuel Bond
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View article: Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings Open
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two u…
View article: Beyond Beauty: Design Symmetry and Brand Personality
Beyond Beauty: Design Symmetry and Brand Personality Open
Our research explores connections between a fundamental element of visual design, namely symmetry, and consumer inferences regarding brand personality. In contrast to prior work focused on broad affective responses, we propose that symmetr…