Samuelson Appau
YOU?
Author Swipe
View article: Old gods, new world: Theoretical advances in the marketization and the consumption of religion
Old gods, new world: Theoretical advances in the marketization and the consumption of religion Open
In this editorial on the special issue of the contemporary consumption of religion, we unpack the spectrum of continuity and changes in the theorization of the consumption and function of religion in marketing and consumer research. We exp…
View article: Value outcomes in Airbnb as a chronotopic service
Value outcomes in Airbnb as a chronotopic service Open
Many types of consumption—including events, traveling, and accommodation—primarily focus on selling time in space to consumers. That is, their business model is based on charging consumers for spending time in provided spaces (or places), …
View article: Church advertising and the marketization of religious hegemony
Church advertising and the marketization of religious hegemony Open
This paper contributes to the research on the symbiotic relationship between religion and the market by examining the nature and implications of the marketization of religion in a contemporary Christendom in which religion and the market a…
View article: Temperature, health and wellbeing in Australia
Temperature, health and wellbeing in Australia Open
We examine the effects of temperature on general health and subjective wellbeing. We combine daily temperature data with 19 waves of panel data from the Household, Income and Labour Dynamics in Australia Survey. We find evidence of an inve…
View article: Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo Open
Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching the sacred can be fraught with chall…
View article: Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory Open
During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—incl…
View article: Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’
Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’ Open
This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine econ…
View article: The rise of ‘smart’ solutions in Africa: a review of the socio-environmental cost of the transportation and employment benefits of ride-hailing technology in Ghana
The rise of ‘smart’ solutions in Africa: a review of the socio-environmental cost of the transportation and employment benefits of ride-hailing technology in Ghana Open
Governments in Africa are licensing major global ride-hailing firms to launch operations in the continent. This is often presented as a refreshing development for the continent to leverage technology to address its twin problems of ineffic…
View article: Wealth in People and Places: Understanding Transnational Gift Obligations
Wealth in People and Places: Understanding Transnational Gift Obligations Open
In some cultures, migrants bear an obligation to bring gifts from the foreign country for their relations when returning to their homeland. Why, and to what end? We examine the reasons for these transnational gift obligations in a multisit…
View article: The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being
The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being Open
Digital financial platforms have become an integral part of consumers' lives–resulting in the datafication of everyday life and potential for uniquely impacting financial well‐being. Extending previous transformative consumer research, we …
View article: Social Capital Inequality and Subjective Wellbeing of Older Chinese
Social Capital Inequality and Subjective Wellbeing of Older Chinese Open
Using longitudinal data from the China Family Panel Studies (CFPS), this study provides insights on comparative wellbeing outcomes for older people who are institutionally segregated into clusters that produce uneven social capital. We pre…