Paul Willard
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View article: Staging the Visitor Experience at Culloden Battlefield using the Key Design Principles of the Experience Economy Model and Technology
Staging the Visitor Experience at Culloden Battlefield using the Key Design Principles of the Experience Economy Model and Technology Open
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View article: Solving Future Problems in the Tourism, Hospitality and Events Sectors
Solving Future Problems in the Tourism, Hospitality and Events Sectors Open
The management of tourism, hospitality and events is often consumed with solving problems. Whether it be the daily operation of the business or planning for the future, the manager must make decisions concerning problems that are faced by …
View article: Building Future Scenarios
Building Future Scenarios Open
This chapter examines challenges for the future and other emerging ideas in the travel, hospitality and events sectors. The tourism industry is rapidly evolving, and change appears to be the dominant trend. Innovative ideas may serve as a …
View article: Future Proofing a Crisis
Future Proofing a Crisis Open
The nature of the international tourism industry makes it prone to crises. Its service characteristics together with the number of potential external threats considered beyond its control, contribute to its susceptibility and make the risk…
View article: The Future of Health and Wellness Tourism
The Future of Health and Wellness Tourism Open
Wellness tourism is currently one of the fastest growing tourism niche markets having experienced exponential growth over the past two decades (Global Wellness Institute, 2018). The attributed reasons for the exponential growth is wellness…