S. J. Lawrence
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View article: Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising
Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising Open
Introduction Gen Z, a tech-savvy consumer group, has highly evolved in its approach to new-age advertising. The rise of Generative Artificial Intelligence (Gen AI) has revolutionized advertising by enabling hyper-personalized content, maki…
View article: A Fresh Look at the Stratigraphy of Northern Australe
A Fresh Look at the Stratigraphy of Northern Australe Open
The roughly circular collection of mare deposits centered at ~38.9S, 93E is often re- ferred to as Mare Australe. It is located outside of the Procellarum KREEP Terrain. The circular arrangement of Australes mare patches has suggested an a…
View article: Using Science Ground Test Procedures in Habitat Mockup Evaluations to Evolve Science Requirements for NASA's Deep Space Gateway (DSG)
Using Science Ground Test Procedures in Habitat Mockup Evaluations to Evolve Science Requirements for NASA's Deep Space Gateway (DSG) Open
View article: Embedding an institution-wide capacity building opportunity around transition pedagogy: First Year Teaching and Learning Network Coordinators
Embedding an institution-wide capacity building opportunity around transition pedagogy: First Year Teaching and Learning Network Coordinators Open
A First Year Teaching and Learning Network was established in a regional university with a strong focus on distance education for a very diverse student cohort. The purpose of the Network, which consisted of a Coordinator in each of nine s…