Shuoli Zhao
YOU?
Author Swipe
View article: Factors of Willingness to Pay for Equine Veterinary Services
Factors of Willingness to Pay for Equine Veterinary Services Open
This study estimates correlates of willingness-to-pay (WTP) for routine, elective, and urgent equine veterinary services in the United States. Through a nationwide online survey of US horse owners aged 18 and older, a payment card approach…
View article: Nutritional Content of Ready-to-Eat Breakfast Cereals Marketed to Children
Nutritional Content of Ready-to-Eat Breakfast Cereals Marketed to Children Open
This cross-sectional study examines trends in the nutritional composition of children’s ready-to-eat cereals introduced in the US market from 2010 to 2023.
View article: Access to SNAP-Authorized Retailers and Diet Quality Among SNAP Recipients
Access to SNAP-Authorized Retailers and Diet Quality Among SNAP Recipients Open
Importance Poor food environments are known to affect diet quality and health outcomes. In the US, the Supplemental Nutrition Assistance Program (SNAP) serves as a critical nutrition safety-net for millions of low-income residents; however…
View article: Novel Approaches to Analyze Consumer Behavior and Policies to Promote Sustainable Consumption
Novel Approaches to Analyze Consumer Behavior and Policies to Promote Sustainable Consumption Open
Technological advancements, such as online grocery shopping, have significantly transformed consumer retail environments and experiences. Effectively studying consumer behavior in these new environments requires the use of novel methodolog…
View article: Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program
Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program Open
Community supported agriculture (CSA) programs offer consumers access to fresh, local foods in exchange for an upfront subscription payment. Over the past few years, this direct-to-consumer production and distribution model has become more…
View article: Local food system vitality in the southern U.S.: A resident perspective
Local food system vitality in the southern U.S.: A resident perspective Open
Local food systems (LFSs) are increasingly recognized for their potential to address food access, economic development, and environmental sustainability, yet their performance varies significantly across communities. Using the structure-…
View article: The Effect of Cognitive Load on Economic Decision-Making Under Scarcity
The Effect of Cognitive Load on Economic Decision-Making Under Scarcity Open
View article: Behavioral interventions to motivate plant-based food selection in an online shopping environment
Behavioral interventions to motivate plant-based food selection in an online shopping environment Open
Encouraging consumption of plant-based food products can help mitigate the impact of dietary choices on climate change. Research suggests that modifying environments in which people make purchasing decisions has the potential to achieve be…
View article: National survey reveals elastic price sensitivity for select equine veterinary services
National survey reveals elastic price sensitivity for select equine veterinary services Open
OBJECTIVE The objective of this study was to estimate the price elasticity of demand for 3 common equine veterinary services: vaccinations (a routine service), lameness examinations (an elective service), and emergency colic surgery (an ur…
View article: Intrahousehold Resource Allocation and Child Food Poverty in the United States
Intrahousehold Resource Allocation and Child Food Poverty in the United States Open
Intrahousehold inequality, characterized by an uneven distribution of resources and bargaining power, can lead to disparities in access to food among household members. Utilizing the U.S. Consumer Expenditure Survey (CES) within a collecti…
View article: Improving consumer understanding of pesticide toxicity labels: experimental evidence
Improving consumer understanding of pesticide toxicity labels: experimental evidence Open
View article: Pesticide labels do not effectively communicate toxicity risks
Pesticide labels do not effectively communicate toxicity risks Open
We show consumers inadvertently misperceive the risk associated with over-the-counter pesticides under the current labeling policy. Through an incentivized framed field experiment with eye tracking, we evaluate the effectiveness of existin…
View article: Do Consumers Support Beginning and Female Farmers?
Do Consumers Support Beginning and Female Farmers? Open
Beginning and female farmers are crucial for the succession of the next generation of farming. Despite policy interventions to provide access to credit, land, and capital, little is known about whether the end‐market consumers support the …
View article: Association of Supplemental Nutrition Assistance Program Retailers With Child Food Insecurity During the COVID-19 Pandemic
Association of Supplemental Nutrition Assistance Program Retailers With Child Food Insecurity During the COVID-19 Pandemic Open
This cross-sectional study of US Department of Agriculture and census data examines differences in child food insecurity and changes in Supplemental Nutrition Assistance Program (SNAP) retailers before and after the start of the COVID-19 p…
View article: Product sales and unintentional name association with the coronavirus pandemic
Product sales and unintentional name association with the coronavirus pandemic Open
Corona beer inadvertently shares part of its name with the cause of the COVID‐19 pandemic, known as the coronavirus. Using Nielsen data of the U.S. beer retail purchases, we treat the pandemic as a natural experiment to test the effect of …
View article: Meet the meatless: Demand for new generation plant‐based meat alternatives
Meet the meatless: Demand for new generation plant‐based meat alternatives Open
With the unique mimicry of the sensory experiences of meats, the plant‐based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to eva…
View article: Cross-sectional association of Toxoplasma gondii exposure with BMI and diet in US adults
Cross-sectional association of Toxoplasma gondii exposure with BMI and diet in US adults Open
Toxoplasmosis gondii exposure has been linked to increased impulsivity and risky behaviors, which has implications for eating behavior. Impulsivity and risk tolerance is known to be related with worse diets and a higher chance of obesity. …
View article: Preferences Toward COVID-19 Diagnostic Testing Features: Results From a National Cross-Sectional Survey
Preferences Toward COVID-19 Diagnostic Testing Features: Results From a National Cross-Sectional Survey Open
Purpose: Describe preferences toward COVID-19 testing features (method, location, hypothetical monetary incentive) and simulate the effect of monetary incentives on willingness to test. Design: Online cross-sectional survey administered in…
View article: Replication data and code for: Cross-sectional association of Toxoplasma gondii exposure with BMI and diet in US adults
Replication data and code for: Cross-sectional association of Toxoplasma gondii exposure with BMI and diet in US adults Open
Toxoplasmosis gondii exposure has been linked to increased impulsivity and risky behaviors, which has implications for eating behavior. Impulsivity and risk tolerance is known to be related with worse diets and a higher chance of obesity. …
View article: Investigating Preference Inconsistencies in Incentive Structures that Account for House Money Effects
Investigating Preference Inconsistencies in Incentive Structures that Account for House Money Effects Open
View article: Crop Insurance Decision under Expected Revenue
Crop Insurance Decision under Expected Revenue Open
View article: Investigating Consumer Participation Decision in Community-Supported Agriculture: An Application of Cumulative Prospect Theory
Investigating Consumer Participation Decision in Community-Supported Agriculture: An Application of Cumulative Prospect Theory Open
Using the framework of cumulative prospect theory (CPT), we investigate consumers’ decision to participate in community-supported agriculture (CSA) under risk and uncertainty. We analyze discrete choice experiment data using a CPT framewor…
View article: Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes
Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes Open
Consumer preferences for attributes of fresh peach fruit in the United States are largely unknown on a national basis. We used a choice experiment to explore market segmentation based on consumer heterogeneous preference for fruit attribut…
View article: Three Essays on Consumer and Producer Decision-making
Three Essays on Consumer and Producer Decision-making Open
University of Minnesota Ph.D. dissertation. July 2018. Major: Applied Economics. Advisors: Chengyan Yue, Terry Hurley. 1 computer file (PDF); viii, 108 pages.
View article: Estimating Strawberry Attributes’ Market Equilibrium Values
Estimating Strawberry Attributes’ Market Equilibrium Values Open
We conducted choice experiments with both strawberry producers and consumers. Consumer and producer willingness to pay (WTP) for the fruit attributes were estimated using mixed logit models. Through simulation using the mixed logit model r…
View article: U.S. Growers’ Willingness to Pay for Improvement in Rosaceous Fruit Traits
U.S. Growers’ Willingness to Pay for Improvement in Rosaceous Fruit Traits Open
As growers adopt and diffuse improved food crop cultivars, their investment decisions for producing new cultivars control product accessibility and directly affect the entire supply chain. In this study, we estimated growers’ willingness t…
View article: U.S. Peach Producer Preference and Willingness to Pay for Fruit Attributes
U.S. Peach Producer Preference and Willingness to Pay for Fruit Attributes Open
This study investigates U.S. peach producers’ willingness to pay (WTP) for potential improvement of peach fruit attributes. Data were collected from 124 U.S. peach producers. The choice experiment and socioeconomic data were analyzed using…
View article: Factors Affecting U.S. Consumer Expenditures of Fresh Flowers and Potted Plants
Factors Affecting U.S. Consumer Expenditures of Fresh Flowers and Potted Plants Open
The floral industry has experienced declining sales in the past few decades, causing many to speculate as to the underlying causes. To identify consumers’ spending patterns for fresh flowers and potted plants, we extracted and analyzed qua…
View article: How Information Affects Consumer Acceptance of Nano-packaged Food Products
How Information Affects Consumer Acceptance of Nano-packaged Food Products Open
Many food companies are developing nanotechnology modified food packages and it is critical to understand the informational and attitudinal factors that influence public acceptance of nano-packaging. This study uses experimental auction wi…
View article: Investigating factors influencing consumer willingness to buy GM food and nano-food
Investigating factors influencing consumer willingness to buy GM food and nano-food Open