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Knowledge integration between technical change and strategy making Open
This paper looks at the different strategies that two of the tire industry's most prominent players, Pirelli and Michelin, deployed to exploit a radical process innovation: robotized, modular manufacturing. This paper argues that Pirelli, …
Knowledge integration between technical change and strategy making Open
This paper looks at the different strategies that two of the tire industry’s most prominent players, Pirelli and Michelin, deployed to exploit a radical process innovation: robotized, modular manufacturing. This paper argues that Pirelli, …
Architectural knowledge generation: evidence from a field study† Open
ISSN:0960-6491