Simone Bintinger
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View article: It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation Open
Brand placements are a widely used advertising technique in entertainment media such as movies or TV shows. Yet, the presented brand placements do not always portray real brands. In media content like comedies, brand placements are occasio…