Steven J. Greenland YOU? Author Swipe

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Place attachment and residential water conservation: Application of an extended Theory of Planned Behaviour in Australia's Northern Territory Open

Charles Baah, Muhammad Abid Saleem, Steven J. Greenland, Emmanuel Senior Tenakwah, Debajyoti Chakrabarty · 2025

Do the theories of planned behaviour and protection motivation provide probabilistic sufficient and necessary conditions for residential water conservation? Combined use of PLS-SEM and NCA Open

Charles Baah, Muhammad Abid Saleem, Steven J. Greenland, Emmanuel Senior Tenakwah, Debajyoti Chakrabarty · 2024

Stretching the envelope of qualitative research methods to include visual data Open

Lez Rayman‐Bacchus, Steven J. Greenland · 2024

Visual research methods involve collecting data in the form of still and moving images, and is traditionally associated with social and anthropological studies. However, it also has a valuable role to play in business research, for example…

To blend or not to blend? Synchronous and asynchronous teaching perspectives in online marketing education Open

Steven J. Greenland, Henry Wai Leong Ho · 2024

With the rapid expansion in online marketing education it is important that optimum teaching delivery methods are used. Ongoing debate surrounds the use of live chats versus discussion threads for online activities. This paper focuses on b…

Visual research for segmenting emerging markets Open

Steven J. Greenland · 2024

This paper presents a visual research method for segmenting emerging markets. It contributes to an under researched topic and addresses problems experienced by some traditional segmentation approaches. A cross section of 250 households was…

Using life quality perception to define corporate philanthropy in emerging markets Open

Steven J. Greenland · 2024

A principal component analysis based upon over 3000 interviews with Kenyan consumers identifies ten key dimensions of concern or worry that have negatively impacted respondents' quality of life over the past year. Organizations that use th…

Visual perspectives for emerging markets research (work in progress) Open

Steven J. Greenland · 2024

Lyons, Standard Chartered's Chief Economist (2008) indicates emerging markets are crucial for the future health of the global economy and there are potentially huge returns for organizations appreciating these consumers. However, populatio…

Grocery shopping channels: lessons from an emerging market Open

Steven J. Greenland · 2024

Emerging markets present strong growth prospects for international retailers, but ill-founded assumptions about the nature of these markets can prove costly. This paper reveals how emerging market consumers' grocery shopping channel choice…

Challenges of researching consumers in emerging markets Open

Steven J. Greenland · 2024

International marketing research has increased substantially as companies seek global growth opportunities. Developing economies are frequently central to this endeavour since they offer the greatest potential for future expansion. However…

Maintaining brand vitality in a highly regulated tobacco market Open

Steven J. Greenland · 2024

Australia has some of the world’s toughest restrictions on tobacco marketing. T he Plain Packaging Bill was announ ced in 2010 and finally implemented in 2012. Packaging was widely regarded as the key remaining medium for promoting cigaret…

Plainly powerful packaging: marketing objectives of cigarette pack design Open

Steven J. Greenland · 2024

This paper examines the role of pack design in cigarette marketing. Rather than using primary research it relies upon historical, as well as contemporary, publicly available tobacco industry reports and data. These secondary sources allow …

Australian consumers' automobile decision-making styles and an application of consumer styles inventory (CSI) Open

Tahmid Nayeem, Steven J. Greenland · 2024

The investigation of consumer decision-making styles has a long tradition in marketing and consumer behaviour research. The most commonly used measure of consumer decisionmaking styles is Sproles and Kendall's (1986) Consumer Styles Invent…

Barriers to sustainable innovation adoption: A qualitative investigation of metal additive printing from supply and demand perspectives Open

Pradipta Chatterjee, Steven J. Greenland, David Low, Chrystie Watson, Ninh Nguyen · 2023

Metal additive printing (MAP) is an innovative manufacturing technology with promising sustainability performance standards, including increased supply chain efficiency and responsiveness. Yet, while MAP offers some sustainable advantages …

Irresponsible marketing and the need to support pro-sustainable production and consumption Open

Steven J. Greenland, Ninh Nguyen, Carolyn Strong · 2023

Globally, organisations and consumers face an array of economic, environmental, and social sustainability challenges. The UN Sustainable Development Goals (SDGs) assist by providing guidance for appreciating and responding to these challen…

Reducing SDG complexity and informing environmental management education via an empirical six-dimensional model of sustainable development Open

Steven J. Greenland, Muhammad Abid Saleem, Roopali Misra, Ninh Nguyen, Jon Mason · 2023

Effective environmental management higher education programs are essential for achieving the Sustainable Development Goals (SDGs). Yet SDG complexity means many educators focus on environment and avoid critical but challenging social, econ…

Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption Open

Steven J. Greenland, Robert Gill, Simon Moss, David Low · 2023

Unhealthy product marketing drives non-communicable disease, and more research into the strategies that increase unhealthy product consumption is essential to improve regulation and disease prevention. This study's retail audits captured p…

Reducing Sdg Complexity and Informing Environmental Management Education Via an Empirical Six-Dimensional Model of Sustainable Development Open

Steven J. Greenland, Muhammad Saleem, Roopali Misra, Ninh T. Nguyen, Jon Mason · 2023

Responsive Operations for Key Services (ROKS): A Modular, Low SWaP Quantum Communications Payload Open

Craig D. Colquhoun, Hazel Jeffrey, Steven J. Greenland, S. R. P. Mohapatra, Colin Aitken , et al. · 2022

Quantum key distribution (QKD) is a theoretically proven future-proof secure encryption method that inherits its security from fundamental physical principles. Craft Prospect, working with a number of UK organisations, has been focused on …

Sustainable management education and an empirical five-pillar model of sustainability Open

Steven J. Greenland, Muhammad Abid Saleem, Roopali Misra, Jon Mason · 2022

Management academics, as the primary researchers of business practices and the educators of future managers, play critical roles shaping corporate behaviour and industry response to global sustainability challenges. However, the competenci…

Large qualitative sample and thematic analysis to redefine student dropout and retention strategy in open online education Open

Steven J. Greenland, Catherine Moore · 2021

Open online education experiences persistently high dropout rates, and the efficacy of dropout interventions has been questioned. Despite considerable research, dropout reasons are not fully understood, and further in‐depth investigation h…

Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers Open

Hoàng Việt Nguyễn, Ninh Nguyen, Bach Khoa Nguyen, Steven J. Greenland · 2021

Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market a…

Payload Testing of a Weak Coherent Pulse Quantum Key Distribution Module for the Responsive Operations on Key Services (ROKS) Mission Open

Cassandra Mercury, S. R. P. Mohapatra, Craig Colquhoun, Steven J. Greenland, Mikulas Cebecauer , et al. · 2021

Quantum Key Distribution (QKD) missions currently in development for space are expanding in number due to the increasing need for more secure means of encryption combined with the range limitations of terrestrial QKD. Most of these new mis…

QUARC: Quantum Research Cubesat—A Constellation for Quantum Communication Open

Luca Mazzarella, Christopher Lowe, David Lowndes, Siddarth Koduru Joshi, Steven J. Greenland , et al. · 2020

Quantum key distribution (QKD) offers future proof security based on fundamental laws of physics. Long-distance QKD spanning regions such as the United Kingdom (UK) may employ a constellation of satellites. Small satellites, CubeSats in pa…

Quantum Key Distribution from CubeSats Open

Cassandra Mercury, Doug McNeil, S. R. P. Mohapatra, Steven J. Greenland · 2020

Popular modern encryption methods are at threat by quantum computing, where quantum algorithms have already been developed that can crack popular encryption methods. Quantum Key Distribution (QKD) can future proof our communication systems…

Asteroid flyby opportunities using semi-autonomous CubeSats: Mission design and science opportunities Open

Pablo Martínez-Gijón Machuca, Joan-Pau Sanchez Cuartielles, Steven J. Greenland · 2018

Laboratory Demonstration of an Active Optics System for High-Resolution Deployable CubeSat Open

Noah Schwartz, D. Pearson, Stephen Todd, Maria Milanova, William Brzozowski , et al. · 2018

In this paper we present HighRes: a laboratory demonstration of a 3U CubeSat with a deployable primary mirror that has the potential of achieving high-resolution imaging for Earth Observation. The system is based on a Cassegrain telescope …

Employment driven online student attrition and the assessment policy divide: An Australian open access higher education perspective Open

Catherine Moore, Steven J. Greenland · 2017

Two hundred and twenty-six qualitative interviews with students studying at Australia's largest online tertiary education organisation, Open Universities Australia (OUA), found that failure to complete assessments due to unexpected and una…

Employment-driven Online Student Attrition and the Assessment Policy Divide Open

Catherine Moore, Steven J. Greenland · 2017

Two hundred and twenty-six qualitative interviews with students studying at Australia’s largest online tertiary education organisation, Open Universities Australia (OUA), found that failure to complete assessments due to unexpected and una…

ICT as a catalyst for innovation diffusion Open

John Dalrymple, Barry O’Mahony, Elizabeth Levin, Steven J. Greenland · 2015

The availability of water is a global issue which is predicted to become more pronounced in the future. As a large and relatively dry continent Australia is presented with a series of challenges within the agriculture sector. As a result, …

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