Suchita Gera
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View article: Impact of Word of Mouth and Brand Recommendation on Customer Loyalty for Branded Apparels in Dehradun City
Impact of Word of Mouth and Brand Recommendation on Customer Loyalty for Branded Apparels in Dehradun City Open
As simulated brand societies are developing, Marketers are spotting rising significance ofWord of Mouth and brand recommendation behavior. The objective of this paper is to find the impact loyalty phase’s onword of mouth and brand recommen…
View article: Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand
Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand Open
The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always s…