Aradhna Krishna
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View article: Transformative role of digital marketing in shaping the indian economy
Transformative role of digital marketing in shaping the indian economy Open
The digital revolution has significantly transformed the marketing landscape in India, positioning digital marketing as a powerful catalyst in the nation’s economic development. This study explores the transformative role of digital market…
View article: The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses Open
Technology makes it possible for researchers and practitioners to change the orientation of scales. Scales can be oriented horizontally from left to right with values increasing (0 left–10 right) or decreasing (10 left–0 right), or vertica…
View article: A review of touch research in consumer psychology
A review of touch research in consumer psychology Open
This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use…
View article: Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging Open
Packaging waste makes up more than 10% of the landfilled waste in the United States. While consumers often want to make environmentally friendly product choices, we find that their perceptions of the environmental friendliness of product p…
View article: A Review of Sensory Imagery for Consumer Psychology
A Review of Sensory Imagery for Consumer Psychology Open
This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitat…
View article: A review of the cognitive and sensory cues impacting taste perceptions and consumption
A review of the cognitive and sensory cues impacting taste perceptions and consumption Open
Food has a daily impact on all consumers, requiring frequent evaluations and decisions pre‐consumption, during, and post‐consumption. Given the number of consumer interactions and the complexity of the food consumption process, researchers…
View article: Do Firm Cues Impact Product Perceptions? When Small is Natural
Do Firm Cues Impact Product Perceptions? When Small is Natural Open
Firms of varying size can produce the same product. Do consumers make inferences about products based on firm size? We focus on perceptions of product naturalness and show, in four studies, that products made by smaller firms are perceived…
View article: The Need for Synergy in Academic Policies: An Introduction to the Dialogue on Pre‐registration
The Need for Synergy in Academic Policies: An Introduction to the Dialogue on Pre‐registration Open
There has been much debate on the need for preregistering experimental studies. Opinions differ with some people believing that “pre‐registration should be required—for us to believe the results of papers,” and others believing that “pre‐r…
View article: Pick Your Poison: Attribute Trade‐Offs in Unattractive Consideration Sets
Pick Your Poison: Attribute Trade‐Offs in Unattractive Consideration Sets Open
Consumers often have to make trade‐offs between desirable, “more is better,” and undesirable, “less is better,” attributes. What drives whether the desirable or the undesirable attributes will be weighed more heavily in decisions? We show …
View article: Pick Your Poison: Attribute Trade-offs in Unattractive Consideration Sets
Pick Your Poison: Attribute Trade-offs in Unattractive Consideration Sets Open
Consumers often have to make trade-offs between desirable, “more is better”, and undesirable, “less is better”, attributes. What drives whether the desirable or the undesirable attributes will be weighed more heavily in decisions? We show …
View article: Privacy is a Concern: An Introduction to the Dialogue on Privacy
Privacy is a Concern: An Introduction to the Dialogue on Privacy Open
This article is part of a Research Dialogue: Acquisti et al. (2020): https://doi.org/10.1002/jcpy.1191 Oyserman & Schwarz (2020): https://doi.org/10.1002/jcpy.1189 Mulligan et al. (2020): https://doi.org/10.1002/jcpy.1190 Jagadish (2020): …
View article: Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion Open
Ads promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change (“before/after” ads). “Progression” ads, which include intermediate steps in addi…
View article: It Should Not Take a Funeral: An Introduction to the Dialogue on the Self‐Control Construct
It Should Not Take a Funeral: An Introduction to the Dialogue on the Self‐Control Construct Open
Peer Reviewed
View article: Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets.
Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets. Open
Data Archiving for the research paper titled "Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets."
View article: Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets.
Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets. Open
Data Archiving for the research paper titled "Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets."
View article: How Brands Acquire Cultural Meaning: Introduction
How Brands Acquire Cultural Meaning: Introduction Open
This article is part of a Research Dialogue: Fournier & Alvarez (2019): https://doi.org/10.1002/jcpy.1119 Batra (2019): https://doi.org/10.1002/jcpy.1122 Price & Coulter (2019): https://doi.org/10.1002/jcpy.1121 MacInnis et al. (2019): htt…
View article: Introduction to the Research Dialogue on Children and Persuasion
Introduction to the Research Dialogue on Children and Persuasion Open
This article is part of a Research Dialogue: Gelman & Echelbarger (2019): https://doi.org/10.1002/jcpy.1097 John & Chaplin (2019): https://doi.org/10.1002/jcpy.1094 Oyserman (2019): https://doi.org/10.1002/jcpy.1093 Gelman & Echelbarger (2…
View article: A Review of Consumer Embarrassment as a Public and Private Emotion
A Review of Consumer Embarrassment as a Public and Private Emotion Open
Whether the result of mispronouncing a fancy brand name, miscalculating a tip, purchasing a sensitive product, or stumbling into a product display, embarrassment is an important part of the consumer landscape. Embarrassment has traditional…
View article: A focus on partisanship: How it impacts voting behaviors and political attitudes
A focus on partisanship: How it impacts voting behaviors and political attitudes Open
The target article by John Jost (2017 – this issue) focuses on political ideology (liberalism vs. conservatism) and its association with personal characteristics, cognitive processing style, and motivational interests. Jost's arguments and…
View article: Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms Open
Firms can save considerable money if consumers conserve resources (e.g., if hotel patrons turn off the lights when leaving the room, restaurants patrons use fewer paper napkins, or airline passengers clean up after themselves). In two stud…
View article: Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors Open
Why sexual assaults and car accidents are associated with the consumption of alcohol mixed with energy drinks (AMED) is still unclear. In a single study, we show that the label used to describe AMED cocktails can have causal non‐pharmacolo…
View article: Sensory Aspects of Package Design
Sensory Aspects of Package Design Open
Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with impor…