Thomas Hove
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View article: Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic
Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic Open
Background South Korea was one of the first countries to experience a large outbreak of COVID-19. Early on, public health authorities recommended mask wearing as one of the main preventive measures against the virus. Compared to people in …
View article: Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea
Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea Open
This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications tech…
View article: Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes
Removing tar information from cigarette packages may reduce South Korean smokers' misconceptions about low-tar cigarettes Open
Background Many smokers still have misconceptions about “light” or “low tar” cigarettes. In South Korea, low-tar (< 3 mg) cigarette sales have increased sharply from 1.8% in 2002 to 49.2% in 2015. Although government regulations forbid cig…
View article: How the Persuasion Ethics Schema and Audience Type Influence the Persuasive Effects of Antismoking Message Appeals : A Test of a Moderated Moderation Model
How the Persuasion Ethics Schema and Audience Type Influence the Persuasive Effects of Antismoking Message Appeals : A Test of a Moderated Moderation Model Open
본 연구는 설득 윤리 스키마, 자기 상해/타인 상해 메시지 소구, 흡연 여부에 따른 공중 유형이 설득, 즉 태도와 행동 의도에 미치는 영향과 기제를 조절된 조절 모형으로 검증하였다. 일반 성인 흡연자와 비흡연자 777명을 대상으로 메시지 소구(자기 상해 대 타인 상해)를 조작한 온라인 실험 자료를 분석하였다. SPSS PROCESS Macro를 이용한 조절된 조절 모형을 검증한 주요 결과는 다음과 같다: (1) 설득 윤리 스…
View article: Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking
Intention to View Health TV Programs in South Korea: An Application of the Comprehensive Model of Information Seeking Open
As people have become increasingly concerned about their health, programs about health have proliferated on South Korean television. This study’s purpose is to identify the factors associated with and processes through which Korean adults …
View article: The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison
The Impact of Cultural Characteristics and Message Appeals on Attitudes toward Anti-Secondhand Smoke PSAs : Cross-Cultural Comparison Open
This online evaluation study of anti-secondhand smoke messages investigated two related
questions. First, to what extent do different message appeals ― norm versus threat ―
have differential impacts on people from a predominantly individ…
View article: Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions
Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions Open
이 연구는 위험을 언어 혹은 숫자 형식으로 제시하는 미디어 메시지와 공포 소구 메시지가 각각 사람들의 위 험인식과 위험인식 변화에 미치는 주효과 및 상호작용 효과를 살펴보고자 하였다. 한국 성인들을 대상으로 2 (위험제시형식: 숫자 대 언어) x 2 공포소구제시 여부의 피험자간 설계(between-subject design)로 온라 인 실험을 실행하였으며, 914명의 실험 참가자들은 위험 주제인 발암물질, 신종인플루엔자(H1…