Charles R. Taylor
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View article: The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals
The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals Open
Social media influencers have become increasingly prominent in advertising, and many play a role in shaping body image perceptions. This research proposes that disclosing influencers' body size through hashtags can help mitigate issues rel…
View article: What, no logos? Why some minimalists prefer quiet luxury
What, no logos? Why some minimalists prefer quiet luxury Open
Minimalism is a philosophy based on reduction of consumption and holding fewer possessions that has gained great momentum and popularity worldwide. While prior literature suggests that not all minimalists engage in luxury consumption, a se…
View article: A Stakeholder Approach to the Regulation of On-Premise Signs
A Stakeholder Approach to the Regulation of On-Premise Signs Open
Using stakeholder theory, this article introduces a framework to inform decision making with respect to the regulation of on-premise signs. Because signage resides in a broader, shared environment and its regulation largely takes place at …
View article: The <scp>COVID</scp>‐19 threat and luxury advertising
The <span>COVID</span>‐19 threat and luxury advertising Open
The purpose of this research is to examine how the COVID‐19 pandemic has impacted the luxury goods industry. The authors hypothesize that pandemic threats drive consumers toward luxury consumption to increase their perceptions of control. …
View article: Editorial: a call for more research on authenticity in corporate social responsibility programs
Editorial: a call for more research on authenticity in corporate social responsibility programs Open
As evidenced by the Business Roundtable’s (2019) revised ‘Statement of the Purpose of a Corporation,’ which commits to companies serving a broader set of stakeholders than just shareholders – inclu...
View article: Generational research and advertising to various age cohorts
Generational research and advertising to various age cohorts Open
In a previous editorial, I called for more research on advertising to younger consumers, with a special focus on Millennials, given that group’s growing size and influence (Taylor 2018). While adve...
View article: Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Editorial: on Hideki Matsuyama and the need for more study of global brand equity Open
I recently wrote a column for Forbes.com (Taylor 2021) in which I critiqued predictions the Japanese golfer Hideki Matsuyama’s victory in the Masters Golf Tournament at Augusta, Georgia would prope...
View article: Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising Open
Prior research on creativity and the effectiveness of executional factors in advertising has focused on the impact of uniqueness and consistency in comparison to prior and competitive advertising. Relatively little is known about the speci…
View article: Charting the path forward for the <i>International Journal of Advertising</i>
Charting the path forward for the <i>International Journal of Advertising</i> Open
The International Journal of Advertising (IJA) is now entering its 40th year of publication. As such, it is timely to reflect on the journal’s history and what path it should take going forward. I ...
View article: The urgent need for more research on influencer marketing
The urgent need for more research on influencer marketing Open
Journal editors are often asked at ‘Meet the Editor’ sessions at conferences to identify what current hot topics in the field are. It is true that as editors, we have some inside information on wha...
View article: Advertising and COVID-19
Advertising and COVID-19 Open
These are challenging times for the advertising industry. The past few months have seen advertising expenditures in much of the world decline substantially. The situation is likely to worsen at lea...
View article: Common mistakes made in submissions to leading advertising journals
Common mistakes made in submissions to leading advertising journals Open
I recently acquired a book edited by David W. Stewart and Daniel M. Ladik titled, “How to Get Published in the Best Marketing Journals.” While I would very much enjoy seeing a similar book (or arti...
View article: What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising
What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising Open
(2019). What the Business Roundtable's Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising. International Journal of Advertising: Vol. 38, No. 8, pp. 1067-1069.