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View article: Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects
Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects Open
It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to …
View article: Measures of Implicit Cognition for Marketing Research
Measures of Implicit Cognition for Marketing Research Open
Academics and managers need to know that key mental processes occur below the conscious awareness threshold. While unconscious processes largely influence consumer decision-making processes, self-report measures do not reveal these process…
View article: Attitudes, beliefs and impulsivity in online gambling addiction
Attitudes, beliefs and impulsivity in online gambling addiction Open
Gambling research often refers to attitude and belief measurements to distinguish between problem and non-problem gamblers. Past studies also indicated that problem gamblers have a tendency to steeply discount rewards. The authors join bot…
View article: Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach
Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach Open
Innovative new products and a strong brand are essential assets to sustain and expand a company’s competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such a…