Tim Ströbel
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View article: Navigating Fan Reactions: The Role of Innovation Resistance and Acceptance in Smart Stadium Technology Use
Navigating Fan Reactions: The Role of Innovation Resistance and Acceptance in Smart Stadium Technology Use Open
The adoption of Smart Stadium Technologies (SST) has become essential to meet increasing demands for real-time data, interactive experiences, and personalized content among sports fans. This study aims to understand drivers and barriers in…
View article: Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis Open
An increasing body of research adopts a performative perspective of brands, assuming that multiple actors co-create brands in interrelated brand co-creation performances ( BCCP ). While gaining traction in branding research, empirical work…
View article: Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory
Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory Open
This study ventures into uncharted territory by focusing exclusively on digital platforms to scrutinize engagement practices within sport clubs and their pivotal role in nurturing vibrant brand communities. By employing a multifaceted meth…
View article: Elite athlete activism, advocacy, and protest: a scoping review
Elite athlete activism, advocacy, and protest: a scoping review Open
Research question The purpose of this scoping review is to explore the extant literature devoted to elite athlete activism, advocacy, and protest. Three research questions guided the study: (1) How has sports activism, advocacy and protest…
View article: Have You Thought About The Club’s Image? The Role Of Sport Club Image For Sponsoring Goals
Have You Thought About The Club’s Image? The Role Of Sport Club Image For Sponsoring Goals Open
Sport sponsors have various expectations and try to achieve heterogeneous goals with their sponsorships. However, there is a clear tendency to spend more money on clubs with higher sporting success and better image. Club image is a key var…
View article: From Sport Club To Stock Company: Does Legal Form Matter For Professionalised Management in Sport?
From Sport Club To Stock Company: Does Legal Form Matter For Professionalised Management in Sport? Open
In many sports, non-profit and for-profit sport organisations compete against each other. For example in tennis, fitness, and snow sports, (non-profit) clubs and (for-profit) centers often offer the same courses. Previous literature has se…
View article: Is it really all about money? A study on incentives in elite team sports
Is it really all about money? A study on incentives in elite team sports Open
Research question: A key task for sports managers of elite sports clubs is to create an ideal environment that enables athletes to perform at their best. Therefore, we investigate the relationship among monetary incentives, organizational …