Timothy Driver
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View article: Examining Developed versus Emerging Economy Online Food and Beverage Purchase Behaviour and Predictors: A Survey Comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom Consumers
Examining Developed versus Emerging Economy Online Food and Beverage Purchase Behaviour and Predictors: A Survey Comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom Consumers Open
Aims: Consumers are increasingly using online shopping for purchasing food and beverage (F&B) products. A challenge to industry stakeholders is understanding which elements of online digital media and smart technologies are associated with…