Ummi Naiemah Binti Saraih
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View article: Creating a Romantic and Loyal Brand Environment using Social Media: Predictive Analysis on four Phases of Customer Loyalty
Creating a Romantic and Loyal Brand Environment using Social Media: Predictive Analysis on four Phases of Customer Loyalty Open
The impact of social media completely changed the dynamics between brands and consumers in today's marketing environment. This study applies the predictive analysis on four phases of customer loyalty using the factors, i.e. social media ma…
View article: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty Open
Social media is becoming a medium of choice for businesses to interact with their potential and current customers to establish brand loyalty and grow customer trust in the digital age. This study investigates the complex relationship betwe…