Vidya Mani
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View article: Transformative Marketing Practices in the Agro Industry: Exploring Trends, Challenges, and Strategic Outcomes
Transformative Marketing Practices in the Agro Industry: Exploring Trends, Challenges, and Strategic Outcomes Open
The agro-industry is undergoing a transformative shift in marketing strategies, driven by digitalization, evolving consumer preferences, and competitive pressures. This study examines the transition from traditional to innovative marketing…
View article: Social Investment in Supply Chains: Mining the Possibilities
Social Investment in Supply Chains: Mining the Possibilities Open
View article: Electronics Supply Chain Overview
Electronics Supply Chain Overview Open
View article: Fairphone (A): Can a Start-Up Change an Industry?
Fairphone (A): Can a Start-Up Change an Industry? Open
View article: Counterfeits and E-Commerce: Why Even Build it?
Counterfeits and E-Commerce: Why Even Build it? Open
View article: Regulations and Standards: Electronics Supply Chain
Regulations and Standards: Electronics Supply Chain Open
View article: H&M, China, and Cotton: Sourcing a Solution?
H&M, China, and Cotton: Sourcing a Solution? Open
View article: IFixit: If You Bought it, You Don't Really Own it
IFixit: If You Bought it, You Don't Really Own it Open
View article: Estimating the Impact of Understaffing on Sales and Profitability in Retail Stores
Estimating the Impact of Understaffing on Sales and Profitability in Retail Stores Open
In this paper we use micro-level data on store traffic, sales and labor from 41 stores of a large retail chain to identify the extent of understaffing in retail stores and quantify its impact on sales and profitability. We show how traffic…
View article: Issue Information
Issue Information Open
View article: Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning
Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning Open