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View article: Analysis of the Influence of Religiosity, Ethical Leadership, and Opportunity to Achieve on Loyalty in the Airline Industry
Analysis of the Influence of Religiosity, Ethical Leadership, and Opportunity to Achieve on Loyalty in the Airline Industry Open
This study aims to analyze the influence of religiosity, ethical leadership, and achievement opportunities on employee loyalty in the airline industry in Indonesia. Employee loyalty is a crucial element in maintaining an organization’s com…
View article: ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA
ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA Open
Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particu…
View article: Experiential Marketing Analysis on Customer Satisfaction
Experiential Marketing Analysis on Customer Satisfaction Open
Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as chan…
View article: ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS
ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Open
This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multip…
View article: Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Open
Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also…
View article: EKSPLORASI PERAN ORGANIZATIONAL SUPPORT DAN PROACTIVE COPING TERHADAP KINERJA KARYAWAN GENERASI Z
EKSPLORASI PERAN ORGANIZATIONAL SUPPORT DAN PROACTIVE COPING TERHADAP KINERJA KARYAWAN GENERASI Z Open
Generation Z is starting to dominate the world of work and presenting new challenges in human resource management. This study aims to explore the role of organizational support and proactive coping on the performance of Generation Z employ…
View article: The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Open
This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle a…
View article: Marketing Strategy Development in Entrepreneurship in the Creative Economy Sector, Tourism Sub Sector
Marketing Strategy Development in Entrepreneurship in the Creative Economy Sector, Tourism Sub Sector Open
To overcome the challenges in the tourism sector during the COVID-19 pandemic and restore the national economy, a strategy is needed to be able to survive and recover. One strategy that can be done is to innovate in marketing, find new mar…
View article: Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty
Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty Open
The purpose of this study is to evaluate the comparison of customer loyalty levels between conventional travel agents and travel agents that use digital strategies in their business processes. This study uses a descriptive and quantitative…
View article: Analysis of The Effect of Cultural Tourism Development, Accessibility and Economic Policy on Tourism Competitiveness in Indonesia
Analysis of The Effect of Cultural Tourism Development, Accessibility and Economic Policy on Tourism Competitiveness in Indonesia Open
The goal of this research is to pinpoint tourism trends and patterns that can enhance visitor experiences and enhance the economic and social advantages for local communities. We conducted this qualitative research through interviews and s…
View article: Analysis of User Acceptance Levels Using the Unified Theory of Acceptance and Usage of Technology on Streaming Service and Video-On-Demand Channels Customers
Analysis of User Acceptance Levels Using the Unified Theory of Acceptance and Usage of Technology on Streaming Service and Video-On-Demand Channels Customers Open
The purpose of this study is to use the UTAUT model to examine the variables that affect consumers' adoption of streaming applications. Surveys were employed to gather data for the study, which took a quantitative approach. The study sampl…
View article: Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products
Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Open
Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or ca…
View article: The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products
The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products Open
One of the promotional techniques used to transmit messages and change consumer attitudes is advertising. The appropriate media must be used if messages are to be effectively delivered to customers. The growth of Indonesia's information me…
View article: Analysis of The Influence of Customer Satisfaction, Experiental Marketing and E-Service Quality on Loyalty of KAI Commuter Customers
Analysis of The Influence of Customer Satisfaction, Experiental Marketing and E-Service Quality on Loyalty of KAI Commuter Customers Open
The goal of this study is to ascertain whether customer satisfaction, service quality, and experiential marketing directly affect consumer loyalty. People who commute by train are participants in this study. This study used a non-probabili…
View article: The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers
The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers Open
This study examined how consumer happiness and customer loyalty are affected by the quality of e-services, product prices, and promotions. This study aims to identify if a variable has a direct or indirect impact. A questionnaire with 40 q…
View article: The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater
The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater Open
Paylater is one of the newest payment methods in e-commerce that implements a buy now, pay later system or an installment mechanism. This service is the latest payment option launched by e-commerce. This study aims to determine user accept…
View article: Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province
Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province Open
This study aims: (1) to determine the effect of leadership on the performance of the employees of the Teluk Bintuni Regency Health Office, West Papua, (2) to determine the effect of competence on the performance of the employees of the Tel…
View article: ANALYSIS OF THE POTENTIAL OF THE LEADING ECONOMIC SECTOR OF MAROS DISTRICT
ANALYSIS OF THE POTENTIAL OF THE LEADING ECONOMIC SECTOR OF MAROS DISTRICT Open
The focus of this research is to analyze the potential of the economic sectors in Maros Regency by looking at the role of the sector/industry in the parent region/upper region in this case South Sulawesi Province and to find out changes or…
View article: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk. Open
The purpose of this study was to determine the effect of service quality on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Bengo Branch Watampone. This research was conducted at PT. Bank Rakyat Indonesia (Persero) T…