Weiheng Gao
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View article: A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity
A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity Open
With the development of live-streaming e-commerce, consumer needs have expanded beyond pure consumption to include emotional fulfillment, group belonging, and value recognition. Streamers have gathered fan communities with similar preferen…
View article: Quantity bidding strategy of inter-provincial and intra-provincial two-level peak regulation market of coal-fired units considering prediction error
Quantity bidding strategy of inter-provincial and intra-provincial two-level peak regulation market of coal-fired units considering prediction error Open
Under the background of the ‘carbon peaking and carbon neutrality’ target, the proportion of new energy installed capacity has been greatly increased. The problem of wind and photovoltaic power abandonment has become more and more serious.…