Wheny Khristianto
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View article: Marketing Strategy Analysis in an Efforts to Attrack Customers' Interest in Choosing Sajadah Savings at KSPPS BMT NU, East Java Branch, Tegalampel, Bondowoso
Marketing Strategy Analysis in an Efforts to Attrack Customers' Interest in Choosing Sajadah Savings at KSPPS BMT NU, East Java Branch, Tegalampel, Bondowoso Open
This research was conducted at KSPPS BMT NU East Java Tegalampel Bondowoso Branch. The purpose of this study was to marketing strategy analysis in an efforts to attract customers' interest in choosing of sajadah savings members. This study…
View article: Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember
Analysis of Branding Strategy Via Social Media Instagram at Waecicu Bakery Jember Open
This study aims to describe and analyze strategies branding conducted by Waecicu Bakery via Instagram. The approach used is descriptive qualitative with data collection techniques in the form of interviews, observations, and documentation.…
View article: Exploring Informal Corruption Through Local Wisdom in Community-Based Zakat Institutions
Exploring Informal Corruption Through Local Wisdom in Community-Based Zakat Institutions Open
Community-based zakat management is a critical component of Islamic welfare systems, grounded in participation, social trust, and local wisdom. However, such systems are not immune to informal corruption. This study investigates the forms …
View article: Influence of Digital Marketing Mix and Complaint Handling on Customer Decisions, Satisfaction, and Loyalty in Clinical Laboratory Services
Influence of Digital Marketing Mix and Complaint Handling on Customer Decisions, Satisfaction, and Loyalty in Clinical Laboratory Services Open
The research investigates the influence of the digital marketing mix and complaint management on the contentment, loyalty, and decisions of customers in clinical laboratory services during the COVID-19 pandemic. Utilizing Partial Least Squ…
View article: The Influence of Brand Identification and Brand Trust on Brand Evangelism
The Influence of Brand Identification and Brand Trust on Brand Evangelism Open
This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and tra…
View article: How Strategic Flexibility Affects Digital Transformation: Empirical Study On Modern Coffee Shops in Indonesia
How Strategic Flexibility Affects Digital Transformation: Empirical Study On Modern Coffee Shops in Indonesia Open
Modern coffee shop industry players face changes in their environment that require them to adapt their actions and strategies very quickly. In this highly competitive environment, resources have become essential for companies that influenc…
View article: Creative strategies of local resources in managing geotourism in the Ijen Geopark Bondowoso, East Java, Indonesia
Creative strategies of local resources in managing geotourism in the Ijen Geopark Bondowoso, East Java, Indonesia Open
This paper aims to explain the process of developing creative strategies for empowering community capabilities and local resources in managing geotourism in the Ijen Geopark development area of the Bondowoso region. The location is in the …
View article: Entrepreneurial Orientation (EO), Agility Capability (AC), and Competitive Advantage (CA)
Entrepreneurial Orientation (EO), Agility Capability (AC), and Competitive Advantage (CA) Open
Small and medium-sized enterprises (SMEs) must be prepared to face an uncertainty business environment due to the New Normal era and the Industrial Revolution 4.0.This research investigates the nexus between EO, AC, CA, and ITO in small an…
View article: USING IT GOVERNANCE BALANCED SCORECARD AND IMPORTANCE-PERFORMANCE ANALYSIS FOR DEVELOPING IT GOVERNANCE IN HIGHER EDUCATION INSTITUTION (AN EMPIRICAL STUDY IN EAST JAVA, INDONESIA)
USING IT GOVERNANCE BALANCED SCORECARD AND IMPORTANCE-PERFORMANCE ANALYSIS FOR DEVELOPING IT GOVERNANCE IN HIGHER EDUCATION INSTITUTION (AN EMPIRICAL STUDY IN EAST JAVA, INDONESIA) Open
The purpose of this paper is to investigate the validity of the higher education academic staffs in IT governance studies and the future improvement for IT governance and controls. This research used a quantitative survey to identify the c…
View article: Faktor-Faktor Pendorong dan Penghambat Adopsi Teknologi Informasi untuk Pengembangan e-Tourism
Faktor-Faktor Pendorong dan Penghambat Adopsi Teknologi Informasi untuk Pengembangan e-Tourism Open
Tourism industry is a sector that is considered potential to be developed in Bondowoso Regency. One of the tourism products developed and a mainstay of the Bondowoso Regency Government is the organic tourism village in Lombok Kulon. Howeve…
View article: INVESTIGATING IT GOVERNANCE VALIDITY IN HIGHER EDUCATION INSTITUTION: An Empirical Study
INVESTIGATING IT GOVERNANCE VALIDITY IN HIGHER EDUCATION INSTITUTION: An Empirical Study Open
The purpose of this paper is to investigate the validity of the higher education academic staffs in IT governance studies and the future improvement for IT governance and controls. This research used a quantitative survey to identify the c…