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View article: THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING
THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING Open
This research examines the role of shopping enjoyment in online impulse buying, with browsing as mediation and brand awareness as moderation. This research uses quantitative methods using Smart-PLS 3.0. The sampling technique used purposiv…
View article: The Mediating Role of Religiosity, Self-Efficacy, Moral Obligation in Prior Experience on Social Entrepreneurial Intention: Undergraduate Student Managing Country Indonesia
The Mediating Role of Religiosity, Self-Efficacy, Moral Obligation in Prior Experience on Social Entrepreneurial Intention: Undergraduate Student Managing Country Indonesia Open
This research aims to analyze the influence of self-efficacy, moral Obligation, and Religiosity as mediators in the relationship between prior experience and social entrepreneurial intention in the student population in Indonesia. The rese…
View article: Analysis of the Factors that Influence Student Entrepreneurial Intention in Entrepreneurship Study Programs in West Sumatera
Analysis of the Factors that Influence Student Entrepreneurial Intention in Entrepreneurship Study Programs in West Sumatera Open
The objective of this study to analysis of the factors that influence student entrepreneurial intention in entrepreneurship study program in West Sumatera.. Total sample in this study is 102 respondents. The method used in this study using…
View article: The Mediating Effect of Strategic Competitive Advantage on The Relationship Between Entrepreneurial Orientation and Marketing Performance
The Mediating Effect of Strategic Competitive Advantage on The Relationship Between Entrepreneurial Orientation and Marketing Performance Open
The marketing performance of SMEs has attracted the attention of academics and practitioners. However, the determinants of marketing performance are not final. The purpose of this study is to investigate the mediating effect of strategic c…
View article: Analysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics
Analysis of Segmentation Profile on Online Shopping Consumers in Padang City Based on Demographic and Psychographic Characteristics Open
Online shopping has become a more accessible way of purchasing. Customer segmentation play important role in online retailing industry. The main objective of this study is to analysis of segmentation profile of online shopping consumers in…
View article: Hospital Service Quality and Behavioral Compliance: The Role of Patient Satisfaction as Mediator
Hospital Service Quality and Behavioral Compliance: The Role of Patient Satisfaction as Mediator Open
The notion of behavioral compliance in the healthcare sector has been getting attention from academics and practitioners. However, the determinants of behavioral compliance are still debated. This study was conducted to investigate the imp…
View article: The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty
The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty Open
This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The t…
View article: Analysis of Gender Difference on Online Shopping Lifestyle at Padang City
Analysis of Gender Difference on Online Shopping Lifestyle at Padang City Open
This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fac…
View article: KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG
KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG Open
This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go…
View article: PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE
PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE Open
The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and…
View article: PERAN PEMEDIASI KEPUASAN PADA HUBUNGAN ANTARA WEBPORTAL TERHADAP DAMPAK INDIVIDU
PERAN PEMEDIASI KEPUASAN PADA HUBUNGAN ANTARA WEBPORTAL TERHADAP DAMPAK INDIVIDU Open
The study aims to analyze the effect of webportal on individual impact and satisfaction as mediating variable. Sample in this study are 381 respondents. This study is using survey. The technique of taking sample is by using convenience sam…
View article: Peran Pemediasi Efikasi Diri Kreatif Pada Hubungan Antara Persepsi Terhadap Kepemimpinan Transformasional Pada Kreativitas Karyawan
Peran Pemediasi Efikasi Diri Kreatif Pada Hubungan Antara Persepsi Terhadap Kepemimpinan Transformasional Pada Kreativitas Karyawan Open
This study aims to identify and analyze the role of perception of transformational leadership and creative self-efficacy of employee (lecturer) creativity. The research methodology used is explanatory research through hypothesis testing. T…
View article: Analysis the Effect of Web Portal on Electronic Satisfaction
Analysis the Effect of Web Portal on Electronic Satisfaction Open
The study aims to analyze the effect of web portal on electronic satisfaction to Bung Hatta University Student. The Method used in this study is a quantitative method, using survey. The technique of taking sample is by using convenience sa…