Yash Vekaria
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View article: SoK: Advances and Open Problems in Web Tracking
SoK: Advances and Open Problems in Web Tracking Open
Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques t…
View article: Auditing the Compliance and Enforcement of Twitter’s Advertising Policy
Auditing the Compliance and Enforcement of Twitter’s Advertising Policy Open
Online platforms have enacted various policies to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. In this work, we …
View article: Watching TV with the Second-Party: A First Look at Automatic Content Recognition Tracking in Smart TVs
Watching TV with the Second-Party: A First Look at Automatic Content Recognition Tracking in Smart TVs Open
Smart TVs implement a unique tracking approach called Automatic Content Recognition (ACR) to profile viewing activity of their users. ACR is a Shazam-like technology that works by periodically capturing the content displayed on a TV's scre…
View article: Turning the Tide on Dark Pools? Towards Multi-Stakeholder Vulnerability Notifications in the Ad-Tech Supply Chain
Turning the Tide on Dark Pools? Towards Multi-Stakeholder Vulnerability Notifications in the Ad-Tech Supply Chain Open
Online advertising relies on a complex and opaque supply chain that involves multiple stakeholders, including advertisers, publishers, and ad-networks, each with distinct and sometimes conflicting incentives. Recent research has demonstrat…
View article: Auditing the Compliance and Enforcement of Twitter's Advertising Policy
Auditing the Compliance and Enforcement of Twitter's Advertising Policy Open
Online platforms have enacted various policies to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. In this work, we …
View article: The Inventory is Dark and Full of Misinformation: Understanding the Abuse of Ad Inventory Pooling in the Ad-Tech Supply Chain
The Inventory is Dark and Full of Misinformation: Understanding the Abuse of Ad Inventory Pooling in the Ad-Tech Supply Chain Open
Ad-tech enables publishers to programmatically sell their ad inventory to millions of demand partners through a complex supply chain. Bogus or low quality publishers can exploit the opaque nature of the ad-tech to deceptively monetize thei…
View article: Differential Tracking Across Topical Webpages of Indian News Media
Differential Tracking Across Topical Webpages of Indian News Media Open
Online user privacy and tracking have been extensively studied in recent years, especially due to privacy and personal data-related legislations in the EU and the USA, such as the General Data Protection Regulation, ePrivacy Regulation, an…
View article: Under the Spotlight: Web Tracking in Indian Partisan News Websites
Under the Spotlight: Web Tracking in Indian Partisan News Websites Open
India is experiencing intense political partisanship and sectarian divisions. The paper performs, to the best of our knowledge, the first comprehensive analysis on the Indian online news media with respect to tracking and partisanship. We …