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View article: Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan terhadap Minat Beli Ulang pada FamilyMart Soekarno Hatta Kota Malang
Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan terhadap Minat Beli Ulang pada FamilyMart Soekarno Hatta Kota Malang Open
Industri ritel di Indonesia terus berkembang khususnya convenience store, seiring meningkatnya kebutuhan masyarakat akan kemudahan berbelanja. Berdasarkan observasi di FamilyMart masih terdapat keluhan yang disampaikan oleh konsumen terkai…
View article: The Influence of Service Quality and Customer Value on Customer Satisfaction at Seblak Gondez MSMEs Kepanjen, Malang Regency
The Influence of Service Quality and Customer Value on Customer Satisfaction at Seblak Gondez MSMEs Kepanjen, Malang Regency Open
This study analyzes the influence of service quality and customer value on customer satisfaction at Seblak Gondez Kepanjen, a micro, small, and medium enterprise (MSME) in Malang Regency. A quantitative approach was used with data collecte…
View article: Influence of Social Media Marketing and Brand Awareness on Purchasing Decisions on Custom Cake Brand Oentukmu
Influence of Social Media Marketing and Brand Awareness on Purchasing Decisions on Custom Cake Brand Oentukmu Open
The food and beverage (F&B) business has constantly been growing due to the significant and continuous market potential. With so many cake shops or specialty outlets offering custom cakes or aesthetic cakes in Malang City, each company has…
View article: Pengembangan Aplikasi Chatbot pada Toko Online berbasis Semantik untuk Pemasaran Digital
Pengembangan Aplikasi Chatbot pada Toko Online berbasis Semantik untuk Pemasaran Digital Open
Penggunaan aplikasi chatbot sebagai virtual customer service dapat membantu calon pengunjung toko online sebelum melakukan transaksi karena keterbatasan waktu dalam melayani pelanggan, manusia biasa tidak dapat menjawab pertanyaan atau mel…
View article: BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Open
The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increase…
View article: PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP CREAM IMPLORA
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP CREAM IMPLORA Open
Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan brand awareness terhadap keputusan pembelian produk Lip Cream Implora. Penelitian ini merupakan penelitian eksplanasi dengan pendekatan kuantitatif. Teknik pen…
View article: PENGARUH BRAND PERSONALITY DAN BRAND EXPERIENCE TERHADAP BRAND LOVE PADA PRODUK LUXCRIME
PENGARUH BRAND PERSONALITY DAN BRAND EXPERIENCE TERHADAP BRAND LOVE PADA PRODUK LUXCRIME Open
Penelitian ini dilakukan untuk membuktikan Brand Personality dan Brand Experience memiliki pengaruh terhadap Brand Love pada Produk Luxcrime. Penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data dengan menyebarkan kuesi…
View article: Pengaruh Brand Ambassador Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Avoskin
Pengaruh Brand Ambassador Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Avoskin Open
In the era following the Covid-19 pandemic, many beauty clinic consumers switched to using beauty products, especially skincare. With the increasing development of the skincare industry from year to year, various skincare brands have been …
View article: DESIGNING AN OMNICHANNEL MARKETING BUSINESS MODEL TO IMPROVE CUSTOMER EXPERIENCE
DESIGNING AN OMNICHANNEL MARKETING BUSINESS MODEL TO IMPROVE CUSTOMER EXPERIENCE Open
System integration allows companies to bring together customer data from multiple channels, from websites to mobile apps and physical stores. Companies can have a more complete view of customer preferences and behavior, which in turn allow…
View article: ONLINE STORE INTEGRATION WITH INTELLIGENT CHATBOT AND SEMANTIC-BASED PRODUCT SEARCH TO IMPROVE SERVICES
ONLINE STORE INTEGRATION WITH INTELLIGENT CHATBOT AND SEMANTIC-BASED PRODUCT SEARCH TO IMPROVE SERVICES Open
The integration of online stores with chatbots is something that must be done so that chatbot answers are able to customize customer needs. Semantic-based product search is done to find products according to the context sought so that it w…
View article: BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA LOYALITAS PELANGGAN MELALUI KUALITAS PELAYANAN PADA BENGKEL SUDIMORO DIESEL DI MALANG
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA LOYALITAS PELANGGAN MELALUI KUALITAS PELAYANAN PADA BENGKEL SUDIMORO DIESEL DI MALANG Open
The purpose of this PKM is to find the problems faced by the Sudimoro Diesel workshop business on Jalan Sudimoro Dalam No.35 RT.6 RW.7 Sudimoro, Kel. Mojolangu, Kec.Lowokwaru Malang City and at the same time provide the right solutions in …
View article: SEMANTIC AND NATURAL LANGUAGE PROCESSING DEVELOPMENT APPLICATIONS FOR CHATBOTS TO ENHANCE ONLINE STORE CUSTOMER SERVICE
SEMANTIC AND NATURAL LANGUAGE PROCESSING DEVELOPMENT APPLICATIONS FOR CHATBOTS TO ENHANCE ONLINE STORE CUSTOMER SERVICE Open
Since customer support is time-limited, chatbot programs can assist potential online store visitors before they make a purchase. The general public cannot always answer inquiries or respond to customer requests. Virtual customer support al…
View article: PELATIHAN SISTEM INFORMASI ADMINISTRASI KEUANGAN PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG
PELATIHAN SISTEM INFORMASI ADMINISTRASI KEUANGAN PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Open
Miftahul Jannah Women's Corporation in Tulungagung District, as a representative of micro-enterprises at the local level, faces various challenges in managing financial administration. Lack of knowledge of financial administration informat…
View article: Development of Game-based Learning Media for Early Childhood Animal Recognition
Development of Game-based Learning Media for Early Childhood Animal Recognition Open
Cognitive learning activities through the introduction of animals in Early Childhood (AUD) have a very important role in developing all children's potential. One of them is the potential intelligence of children. AUD is a pretty good stage…
View article: E-Transportation Effectiveness in Terms of User Satisfaction
E-Transportation Effectiveness in Terms of User Satisfaction Open
The high mobility of people in Indonesia encourages innovation in the transportation sector. Innovation in the transportation sector, namely online transportation applications, transportation applications aim to simplify and expedite all u…
View article: PENGARUH INOVASI PRODUK DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO
PENGARUH INOVASI PRODUK DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO Open
Penelitian ini adalah penelitian kuantitatif menggunakan variabel bebas yakni Inovasi Produk (X1) dan Celebrity Endorser (X2) dan variabel yang tertaut yaitu Keputusan Pembelian (Y). Metode dalam mengumpulkan data memakai sebaran kuesioner…
View article: Semantic-Based Chatbot Application Development to Improve Online Store User Service
Semantic-Based Chatbot Application Development to Improve Online Store User Service Open
The use of chatbot applications as virtual customer service can help potential online store visitors before making transactions due to time constraints in serving customers, ordinary humans cannot answer questions or serve customer request…
View article: PROTOTIPE VIRTUAL ASSISTANT CHATBOT SEBAGAI PUSAT LAYANAN INFORMASI MAHASISWA
PROTOTIPE VIRTUAL ASSISTANT CHATBOT SEBAGAI PUSAT LAYANAN INFORMASI MAHASISWA Open
Untuk meningkatkan pelayanan kepada mahasiswa Jurusan Adminsitrasi Niaga Politeknik Negeri Malang membuat prototipe virtual assistant chatbot sebagai pusat layanan informasi mahasiswa untuk memudahkan mahasiswa untuk mendapatkan informasi …
View article: Teknologi SMAW Untuk Kebutuhan Proses Fabrikasi Produk Bidang Pengelasan Pada Masyarakat Pedesaan di Sektor Pertanian
Teknologi SMAW Untuk Kebutuhan Proses Fabrikasi Produk Bidang Pengelasan Pada Masyarakat Pedesaan di Sektor Pertanian Open
Abstrak
Pertanian adalah sektor utama di Desa Bader, Dusun Kayang Makmur, Kabupaten Dolopo, khususnya pada RT 16, RW 06. Alat bantu pertanian mayoritas berbahan logam yang dapat aus, korosi, dan patah. Kerusakan/patah pada alat pertania…
View article: PELATIHAN SISTEM INFORMASI SIMPAN PINJAM PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG
PELATIHAN SISTEM INFORMASI SIMPAN PINJAM PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Open
Current technological developments require human resources to be able to follow the use of technology. One of the technological developments that is quite widely used is information systems. An information system is a system within an orga…
View article: PROTOTIPE VIRTUAL ASSISTANT CHATBOT SEBAGAI PUSAT LAYANAN INFORMASI MAHASISWA
PROTOTIPE VIRTUAL ASSISTANT CHATBOT SEBAGAI PUSAT LAYANAN INFORMASI MAHASISWA Open
Untuk meningkatkan pelayanan kepada mahasiswa Jurusan Adminsitrasi Niaga Politeknik Negeri Malangmembuat prototipe virtual assistant chatbot sebagai pusat layanan informasi mahasiswa untuk memudahkanmahasiswa untuk mendapatkan informasi se…
View article: BIMBINGAN DAN PELATIHAN TENTANG ETIKA KOMUNIKASI PADA ANGGOTA PKK RW 01 KELURAHAN JATIMULYO KECAMATAN LOWOKWARU KOTA MALANG
BIMBINGAN DAN PELATIHAN TENTANG ETIKA KOMUNIKASI PADA ANGGOTA PKK RW 01 KELURAHAN JATIMULYO KECAMATAN LOWOKWARU KOTA MALANG Open
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan bimbingan dan pelatihan tentang Etika komunikasi kepada masyarakat khususnya kaum wanita yang terkelompok dalam kegiatan sosial kemasyarakatan khususnya kelompok PKK. Ses…
View article: Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-Jek Application)
Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-Jek Application) Open
The purpose of this research is to determine what variables affect usage intention. This research uses the object of research is the Go-Jek application. The Go-Jek application is one of the online transactions used by the community because…
View article: Implementation of Industrial 4.0 Library Based on Mobile using QR-Code
Implementation of Industrial 4.0 Library Based on Mobile using QR-Code Open
Libraries are an important element in the world of education so that libraries need to innovate by collaborating library services with technology. AR is the concept of combining virtual objects with real objects that are used to display in…
View article: Identification of Leading Sectors in Increasing Economic Growth of Indonesia in Madiun City
Identification of Leading Sectors in Increasing Economic Growth of Indonesia in Madiun City Open
Within the framework of regional economic development goals needed policy development based on regional characteristics (endogenous development), by exploiting the potential of local resources. Identification of potential economic sectors …
View article: Use of Chatbot on Online Store Website as Virtual Customer Service to Improve Sales
Use of Chatbot on Online Store Website as Virtual Customer Service to Improve Sales Open
The rapid development of information technology is marked by the number of computer users for business purposes.An online shop is the activity of purchasing goods or services through the internet so that sellers and buyers do not meet in p…
View article: PENGARUH MANAJEMEN WAKTU TERHADAP PRODUKTIVITAS KERJA DI PT TELKOM WILAYAH TELEKOMUNIKASI JATIM SELATAN MALANG
PENGARUH MANAJEMEN WAKTU TERHADAP PRODUKTIVITAS KERJA DI PT TELKOM WILAYAH TELEKOMUNIKASI JATIM SELATAN MALANG Open
The purpose of this study was to analyze the Effect of Time Management on Work Productivity in PT Telkom Regional Telecommunication in South Jatim Malang.
This study uses observations, and questionnaires as data collection techniques and…
View article: Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-jek Application)
Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-jek Application) Open
The purpose of this research is to determine what variables affect usage intention. This research uses the object of research is the go-jek application. The go-jek application is one of the online transactions used by the community because…
View article: Evaluasi Implementasi E-learning dengan Metode Hot Fit Model
Evaluasi Implementasi E-learning dengan Metode Hot Fit Model Open
Implementasi e-learning dalam proses pembelajaran saat ini diterapkan pada lembaga pendidikan. Perguruan tinggi salah satu lembaga pendidikan yang menerapkan E-learning dalam proses pembelajaran, namun belum banyak perguruan tinggi yang me…
View article: Evaluation Of Application Of Web Bases Budget Realization Report Seen From Human Computers Interaction Perspective
Evaluation Of Application Of Web Bases Budget Realization Report Seen From Human Computers Interaction Perspective Open
The preparation of Budget realization report is a routine activity that must be done in the Department of Cominfo and Statistics. The use of budget realization applications has been implemented but there has been no evaluation of the appli…