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View article: The Influence of Event Marketing and Social Media Marketing on the Decisions to Visit at Museum Sandi Yogyakarta
The Influence of Event Marketing and Social Media Marketing on the Decisions to Visit at Museum Sandi Yogyakarta Open
This study was motivated by the importance of effective marketing strategies in increasing interest in visiting educational destinations, particularly museums. Museum Sandi in Yogyakarta, as the only cryptography museum in Indonesia, utili…
View article: Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan PT. KAI Tipe Eksekutif
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan PT. KAI Tipe Eksekutif Open
This research has aimed to determine the influence of service quality and price on the customer satisfaction of executive class PT KAI passengers among university students in Malang Raya. This research employed a descriptive method with a …
View article: Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Busana Online Produk Lozy Hijab Pada Tiktok Shop (Studi Pada Warga Malang)
Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Busana Online Produk Lozy Hijab Pada Tiktok Shop (Studi Pada Warga Malang) Open
Live streaming and content marketing are important factors that influence consumer purchase intention. Live streaming can create a more intimate and convincing experience, while content marketing can attract attention and create connection…
View article: The Influence of Social Media Marketing Instagram and Brand Engagement on Brand Loyalty at Oentukmu Artisan Cake Malang City
The Influence of Social Media Marketing Instagram and Brand Engagement on Brand Loyalty at Oentukmu Artisan Cake Malang City Open
This study analyzes the influence of Social Media Marketing Instagram and brand engagement on brand loyalty at Oentukmu Artisan Cake Malang City. A quantitative approach was used with data collected from 96 respondents through an offline q…
View article: Guidance and Training in Digital Financial Bookkeeping for UMKM (MSME) Batik Kantil Malang
Guidance and Training in Digital Financial Bookkeeping for UMKM (MSME) Batik Kantil Malang Open
Financial bookkeeping and accounting systems are essential for small and medium enterprises (SMEs), even at the smallest scale, despite their often-burdensome perception among many traditional business owners. With advances in technology, …
View article: Bimbingan dan Pelatihan Membuat Pembukuan Keuangan Berbasis Digital pada UMKM Batik Kantil Malang
Bimbingan dan Pelatihan Membuat Pembukuan Keuangan Berbasis Digital pada UMKM Batik Kantil Malang Open
Pembukuan keuangan atau sistem akuntansi pada usaha kecil menengah dalam skala terkecil sekalipun mutlak dibutuhkan walaupun banyak pengusaha konvensional menganggapnya sebagai hal yang merepotkan. Dengan bantuan perkembangan teknologi, ki…
View article: The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Open
The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sou…
View article: PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK Open
This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in prepari…
View article: Kinerja Keuangan Saham Blue Chip Studi Pada Industri Consumer Goods Pro Isreal
Kinerja Keuangan Saham Blue Chip Studi Pada Industri Consumer Goods Pro Isreal Open
This study aims to analyze the impact of the MUI Fatwa No. 83 of 2023 boycott on the financial performance of pro-Israel consumer goods companies in Indonesia. The study focuses on three blue-chip companies listed on the Indonesia Stock Ex…
View article: PENGARUH KEY OPINION LEADER (KOL) DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SKINCARE N’PURE
PENGARUH KEY OPINION LEADER (KOL) DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SKINCARE N’PURE Open
Pada periode januari 2021 - juli 2022 BPOM RI mencatat industri kosmetika/perawatan kulit mengalami kenaikan jumlah perusahaan yang berdampak pada persaingan bisnis perawatan kulit semakin kompetitif, penggunaan key opinion leader (KOL) ki…
View article: Development Strategy of Msmes With The Pentahelix Model (A Study on MSMEs in the Malang City)
Development Strategy of Msmes With The Pentahelix Model (A Study on MSMEs in the Malang City) Open
This research examines the development strategy of MSMEs in Malang City, Indonesia, during the Covid-19 pandemic. The goals are to evaluate the impact of the Pentahelix model on MSMEs, create an analytical model highlighting the role of Pe…
View article: PENGARUH RATING PELANGGAN ONLINE DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM E-COMMERCE SHOPEE
PENGARUH RATING PELANGGAN ONLINE DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN DI PLATFORM E-COMMERCE SHOPEE Open
Perkembangan teknologi informasi yang cepat telah mengubah cara hidup manusia, di mana internet berperan sebagai platform untuk melakukan pembelian dan pemasaran produk secara daring. Oleh karena itu, penelitian ini berfokus pada upaya mem…
View article: PELATIHAN SISTEM INFORMASI ADMINISTRASI KEUANGAN PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG
PELATIHAN SISTEM INFORMASI ADMINISTRASI KEUANGAN PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Open
Miftahul Jannah Women's Corporation in Tulungagung District, as a representative of micro-enterprises at the local level, faces various challenges in managing financial administration. Lack of knowledge of financial administration informat…
View article: FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS
FACTORS AFFECTING BULLISH IHSG IN COVID 19 PANDEMIC CONDITIONS Open
The outbreak of the Covid-19 pandemic in early 2020 had profound and far-reaching impacts on global economies and financial markets. As countries implemented lockdowns, travel restrictions, and various other measures to curb the spread of …
View article: PERFORMANCE ANALYSIS WITH SHARPE INDEX APPROACH IN FIXED INCOME ISLAMIC MUTUAL FUNDS
PERFORMANCE ANALYSIS WITH SHARPE INDEX APPROACH IN FIXED INCOME ISLAMIC MUTUAL FUNDS Open
The purpose of this study is to gain an understanding of how the performance of fixed income sharia mutual funds has fared in the Indonesian Capital Market. The information used in the research came from financial reports and publications …
View article: Pengukuran Kinerja Reksa Dana Syariah Berbasis pada Risiko dan Tingkat Pengembalian
Pengukuran Kinerja Reksa Dana Syariah Berbasis pada Risiko dan Tingkat Pengembalian Open
This study aims to determine the performance of Sharia Mutual Funds which is very useful for investors in making investment decisions in Sharia Mutual Funds. This research focuses on Fixed Income Sharia Mutual Funds. The research data were…
View article: PELATIHAN SISTEM INFORMASI SIMPAN PINJAM PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG
PELATIHAN SISTEM INFORMASI SIMPAN PINJAM PADA KOPERASI WANITA MIFTAHUL JANNAH DI KABUPATEN TULUNGAGUNG Open
Current technological developments require human resources to be able to follow the use of technology. One of the technological developments that is quite widely used is information systems. An information system is a system within an orga…
View article: The Effect of Financial Literacy and Financial Inclusion on Economic Growth in Indonesia
The Effect of Financial Literacy and Financial Inclusion on Economic Growth in Indonesia Open
Increasing financial literacy and inclusion become a global issue that are believed affecteconomic growth. However, in Indonesia, increasing financial literacy and inclusion inseveral provinces is not followed by the economic growth. The p…
View article: SOSIALISASI COPING STRESS DI ERA PANDEMI COVID-19 IBU-IBU PKK RW 21 KELURAHAN PURWANTORO MALANG
SOSIALISASI COPING STRESS DI ERA PANDEMI COVID-19 IBU-IBU PKK RW 21 KELURAHAN PURWANTORO MALANG Open
Kebijakan yang ditetapkan selama masa pandemi membuat beberapa pihak mengalami stres, salah satunya adalah ibu rumah tangga. Berdasarkan observasi yang dilakukan di PKK RW 21 Kelurahan Purwantoro Kota Malang diketahui bahwa ibu rumah tangg…
View article: IMPLEMENTASI MEMBANGUN KELUARGA HARMONIS UNTUK MENURUNKAN TINGKAT STRES IBU PKK RW 21 PURWANTORO MALANG
IMPLEMENTASI MEMBANGUN KELUARGA HARMONIS UNTUK MENURUNKAN TINGKAT STRES IBU PKK RW 21 PURWANTORO MALANG Open
Fenomena kasus perceraian yang terjadi di RW 21 Kelurahan Purwantoro menjadi latar belakang pengabdian ini. Terdapat 3 kasus perceraian yang terjadi di lingkup Ibu-Ibu PKK RW 21. Perlu adanya tindakan agar angka kasus perceraian tidak meni…
View article: ANALISIS KINERJA INDUSTRI ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN PENDEKATAN RASIO PROFITABILITAS
ANALISIS KINERJA INDUSTRI ROKOK YANG TERDAFTAR DI BURSA EFEK INDONESIA DENGAN PENDEKATAN RASIO PROFITABILITAS Open
S This study aims to: 1. Understand how the performance of the cigarette industry in the Indonesia Capital Market. 2. Understand about the best performance among the cigarette industry. The research data was obtained from published on the …
View article: PELATIHAN MANAJEMEN BAGI PENGELOLA BADAN USAHA MILIK DESA (BUMDES) DAN IBU-IBU PKK DI KECAMATAN TEGALWERU DAU KABUPATEN MALANG
PELATIHAN MANAJEMEN BAGI PENGELOLA BADAN USAHA MILIK DESA (BUMDES) DAN IBU-IBU PKK DI KECAMATAN TEGALWERU DAU KABUPATEN MALANG Open
The goal of the local government is to provide some assistance to the villagers to stimulate the community to actively participate in local potential-based development. Therefore, BUMDes in an effort to strengthen the village economy…