Mohd Salehuddin Mohd Zahari
YOU?
Author Swipe
View article: SELECTIVE EATING AND ITS IMPACT ON CULINARY DESTINATION IMAGE: THE MALAYSIAN EXPERIENCE
SELECTIVE EATING AND ITS IMPACT ON CULINARY DESTINATION IMAGE: THE MALAYSIAN EXPERIENCE Open
Food tourism has grown as an important component of Malaysia's tourist business, highlighting the country's rich cultural variety and robust culinary tradition. This study looks at how destination food image, which includes dining experien…
View article: Exploring the Impact of Digital Promotion and Online Reviews on the Growth of Medical Tourism: A PLS-SEM Study
Exploring the Impact of Digital Promotion and Online Reviews on the Growth of Medical Tourism: A PLS-SEM Study Open
Introduction: medical tourism is rapidly expanding, and digital channels such as promotion and online reviews are increasingly shaping patient decisions.Objective: this study examines the impact of digital promotion and online reviews on m…
View article: Building the next generation of digital entrepreneurs: Lessons from indonesian vocational students
Building the next generation of digital entrepreneurs: Lessons from indonesian vocational students Open
Introduction: Entrepreneurship education is increasingly recognized as a critical factor in shaping students’ intentions to pursue digital entrepreneurial careers. However, the mechanism through which this education influences students’ di…
View article: Interrogating Community Readiness in Advancing Sustainable Marine Tourism: Critical Insights from the Mandeh Coastal Region
Interrogating Community Readiness in Advancing Sustainable Marine Tourism: Critical Insights from the Mandeh Coastal Region Open
The success of sustainable tourism in marine tourism areas is highly dependent on the readiness of local communities. This study aims to analyse the level of community readiness in promoting sustainable marine tourism in the Mandeh Coastal…
View article: English Language Instructors' Perceptions and Practices in Teaching to the Test at PYU, PSAU in the KSA
English Language Instructors' Perceptions and Practices in Teaching to the Test at PYU, PSAU in the KSA Open
The study aimed at exploring the perspectives of English instructors on teaching English syllabuses and testing procedures, particularly focusing on design, validity, washback, and their contribution to test creation. Data were collected v…
View article: Entrepreneurial Orientation and Its Impact on Social Media Marketing Capabilities - A Survey Study of Premium Restaurants in Al Mansour District
Entrepreneurial Orientation and Its Impact on Social Media Marketing Capabilities - A Survey Study of Premium Restaurants in Al Mansour District Open
The research aims to investigate the nature of the correlational and influential relationship between entrepreneurial orientation as an independent variable and social media marketing capabilities as a dependent variable with its two dimen…
View article: Are Indian Muslim or Mamak Restaurants Stealing the Spotlight from Malay Restaurants in Malaysia's Urban Areas?
Are Indian Muslim or Mamak Restaurants Stealing the Spotlight from Malay Restaurants in Malaysia's Urban Areas? Open
The primary objective of a restaurant operation is to attain profitability by cultivating customer loyalty through outstanding service, unforgettable dining experiences, and strong connections that encourage repeat visits. This study inves…
View article: Undergraduate students future career intention in the hotel industry: The impact of implementing the certified internship program
Undergraduate students future career intention in the hotel industry: The impact of implementing the certified internship program Open
This scholarly investigation examines the effect of hotel hallmarks of the hotel industry, service quality of internship and internship satisfaction on undergraduate hotel management students' future career intentions in the hotel industry…
View article: Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation?
Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation? Open
This study examines how foreign food trends influence the dietary habits of the Malay centennial generation. It explores their attraction to foreign cuisine, the dining experience, and its impact on traditional food consumption. Using a qu…
View article: The Influence of Competence and Motivation on Discipline and its Impact on Employee Performance in the Regional Secretariat
The Influence of Competence and Motivation on Discipline and its Impact on Employee Performance in the Regional Secretariat Open
The goals to be accomplished in this research study are: 1) To define worker competence, inspiration, technique and also efficiency; 2) To assess the straight as well as indirect impact of proficiency along with inspiration on staff member…
View article: The Effect of Compensation and Competence on Discipline and its Impact on Employee Performance in the Search and Relief Office Class B Jambi
The Effect of Compensation and Competence on Discipline and its Impact on Employee Performance in the Search and Relief Office Class B Jambi Open
This study investigates the roles of compensation, work competence, and work discipline in influencing employee performance at the Jambi Class B Search and Rescue Office. It also examines how compensation and competence impact employee per…
View article: The Effect of Job Analysis and Career Development Through Competency on Employee Performance
The Effect of Job Analysis and Career Development Through Competency on Employee Performance Open
The objectives of this study are: 1) to describe job analysis (JA), career development, competencies, and employee performance; 2) to analyze the direct and indirect effects of job analysis (JA) and career development on competencies; 3) t…
View article: Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia
Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia Open
This research paper evaluates the commitment, attitude, and performance of various stakeholders, particularly the local government authorities, academic institutions, local businesses, media, and private sector, in the sustainable developm…
View article: The Influence of Competence and Work Environment on the Performance of State Civil Apparatus Through Motivation at The Regional Secretariat of Merangin District
The Influence of Competence and Work Environment on the Performance of State Civil Apparatus Through Motivation at The Regional Secretariat of Merangin District Open
The purpose of this research is to obtain an overview and describe the competencies, work environment, motivation, and performance of Civil Servants, as well as to understand and analyze the direct and indirect effects of competencies and …
View article: Pengaruh Lingkungan Kerja dan Budaya Organisasi, Terhadap Motivasi serta Dampaknya pada Kinerja Guru Madrasah Aliyah
Pengaruh Lingkungan Kerja dan Budaya Organisasi, Terhadap Motivasi serta Dampaknya pada Kinerja Guru Madrasah Aliyah Open
The government is creating a teacher certification program that will evaluate teachers' professionalism and determine how well they are able to perform their jobs in order to boost their desire to produce high-quality work. Researchers exa…
View article: Buy Now Pay Later Mechanism Trigger Impulsive Purchase Behaviour among Malaysian Millennials Generation
Buy Now Pay Later Mechanism Trigger Impulsive Purchase Behaviour among Malaysian Millennials Generation Open
The Buy Now Pay Later (BNPL) mechanism has emerged as a major force in the digital payments landscape, transforming consumers’ online transactions worldwide. With the rise of online shopping and the emergence of e-commerce, consumer purcha…
View article: AI Adoption in Islamic Tourism Stakeholders’ Business Orientation
AI Adoption in Islamic Tourism Stakeholders’ Business Orientation Open
Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. As Islamic tourism market comprises of the technology-driven market dominated by the millennial, followed by gen Z and gen Alpha as the next su…
View article: When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour
When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour Open
This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this stu…
View article: Accountability Disclosure Through Web-Based: Malaysian Humanitarian and Medical Relief NGO
Accountability Disclosure Through Web-Based: Malaysian Humanitarian and Medical Relief NGO Open
The strength and diversity of stakeholders influence web-based accountability, in line with stakeholder theory. This research aims to better understand the mechanisms for acquiring and disseminating accountability information, with an emph…
View article: Pengaruh Motivasi dan Budaya Organisasi terhadap Komitmen Organisasi dalam Meningkatkan Kinerja Pegawai pada Dinas Sosial, Pengendalian Penduduk, dan Keluarga Berencana, Pemberdayaan Perempuan dan Perlindungan Anak Kabupaten Bungo
Pengaruh Motivasi dan Budaya Organisasi terhadap Komitmen Organisasi dalam Meningkatkan Kinerja Pegawai pada Dinas Sosial, Pengendalian Penduduk, dan Keluarga Berencana, Pemberdayaan Perempuan dan Perlindungan Anak Kabupaten Bungo Open
The research was conducted with the aim of finding out the description of the condition of motivation, organizational culture and employee performance at the Social Service, KB, P3A Bungo Regency, motivation and organizational culture thro…
View article: Destination Management Organization (DMO) Website Features: Does Its Influence Users’ Intention To Visit A Destination?
Destination Management Organization (DMO) Website Features: Does Its Influence Users’ Intention To Visit A Destination? Open
This paper examines the influence of Destination Management Organization (DMO) website features toward the intention of users to visit a destination. Using the quantitative approach, the experience of individuals who had browsed DMO websit…
View article: Food Bank in Malaysia: What Factors Constitute its Development and the Challenges?
Food Bank in Malaysia: What Factors Constitute its Development and the Challenges? Open
This paper explores factors that constitute a food bank development program and challenges concerning its development. Using a qualitative approach and through purposive sampling, ten heads of NGOs and food bank foundations in the Klang Va…
View article: Meaningful Work, Affective Commitment, Gratitude and Happiness at Work
Meaningful Work, Affective Commitment, Gratitude and Happiness at Work Open
Happiness is considered to be a positive emotion in the field of psychology. Happiness is a state of well-being that comprises living a good life, one with a sense of meaning and inner contentment. For any organisation to thrive and perfor…
View article: Implementation of Forum Theater as A Teaching Medium of Visual Arts Subject for Upper Secondary to Master 4c Skills of Pak21
Implementation of Forum Theater as A Teaching Medium of Visual Arts Subject for Upper Secondary to Master 4c Skills of Pak21 Open
This study examines the implementation of Forum Theater as an alternative method of teaching Visual Arts with the goal of mastering the 4C skills of critical thinking, collaboration, creativity and communication in 21st Century Learning (P…
View article: Meal Quality and Employee Satisfaction at Inflight Catering Using the Cook-Chill System
Meal Quality and Employee Satisfaction at Inflight Catering Using the Cook-Chill System Open
More than one billion meals are served in flights annually, making airline catering a lucrative industry. This study is to assess the meal quality of inflight catering company that uses the cook-chill system and its relation to the employe…
View article: Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants
Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants Open
The study’s primary purpose is to investigate customer brand personality’s effect on their dining experience and satisfaction at luxury hotel restaurants in Malaysia. Also, this study tests the mediation effect of dining experience on the …
View article: Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences
Intra-Regional Medical Tourism Demand in Malaysia: A Qualitative Study of Indonesian Medical Tourists’ Rationale and Preferences Open
Background: This study aims to explore the Indonesian tourists’ demand for medical tourism services in Malaysia. The study also investigates the Indonesian medical tourists’ profiles and their preference for Malaysia for medical treatment …
View article: Characteristics and Identification of Critical Points of Halal Food at Restaurants in Padang
Characteristics and Identification of Critical Points of Halal Food at Restaurants in Padang Open
Padang is one of the cities in Indonesia with a majority of the Moslem population. It is a crucial thing to be considered by Moslems. This study aims to determine the critical point of halal food found at restaurants in the city of Padang …
View article: Determinants of User’s Intention to Adopt Digital Banking Services in Malaysia
Determinants of User’s Intention to Adopt Digital Banking Services in Malaysia Open
In recent years, technology development and implementation has received a lot of attention. In Malaysia, the transformation of financial system to use digital banking infrastructure could drives nation to a high-income economy. Yet, the es…
View article: Muslim Tourist Behaviour and Intention to Revisit non- Muslim Countries: The Role of Muslim-Friendly Tourism (MFT) Attributes
Muslim Tourist Behaviour and Intention to Revisit non- Muslim Countries: The Role of Muslim-Friendly Tourism (MFT) Attributes Open