Zainab Khalifah
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View article: RESIDENTS’ ATTITUDES AND SUPPORT FOR TOURISM DEVELOPMENT
RESIDENTS’ ATTITUDES AND SUPPORT FOR TOURISM DEVELOPMENT Open
Based on current literature, this study developed a theoretical model of residents' support for tourism, and a series of hypotheses was proposed. The model and the hypotheses of the study were tested by structural equation modeling approac…
View article: Impact of non-economic factors on residents’ support for sustainable tourism development in Langkawi Island, Malaysia
Impact of non-economic factors on residents’ support for sustainable tourism development in Langkawi Island, Malaysia Open
This study offers a structural model based on the social exchange theory (SET) and bottom-up spillover theory.The model presents a discussion on the relationships among non-economic factors including perceived sociocultural and environment…
View article: APPLICATION OF MCDM APPROACH TO EVALUATE THE CRITICAL SUCCESS FACTORS OF TOTAL QUALITY MANAGEMENT IN THE HOSPITALITY INDUSTRY
APPLICATION OF MCDM APPROACH TO EVALUATE THE CRITICAL SUCCESS FACTORS OF TOTAL QUALITY MANAGEMENT IN THE HOSPITALITY INDUSTRY Open
Although many studies have focused on significant role of total quality management (TQM) in literature, little attention has been paid to using the fuzzy multiple criteria decision making (FMCDM) for analysis TQM factors especially in the …
View article: The Challenges Of Business Incubation: A Case Of Malaysian Incubators
The Challenges Of Business Incubation: A Case Of Malaysian Incubators Open
Business incubators have now been recognized as effective tools in providing business assistance to start-up firms. In both developed and developing countries, the number of incubators are growing tremendously. As the birth rate of incubat…
View article: THE MEDIATING EFFECTS OF VALUE ON SERVICE QUALITY-SATISFACTION RELATIONSHIP IN MALAYSIAN TOURISM INDUSTRY
THE MEDIATING EFFECTS OF VALUE ON SERVICE QUALITY-SATISFACTION RELATIONSHIP IN MALAYSIAN TOURISM INDUSTRY Open
The ways to maintain and increase customer satisfaction are always the concern of business providers because high satisfaction is closely related to the customers’ positive word of mouth, revisit intentions, and loyalty; which are the key …
View article: Residents’ Attitude toward Tourism Development: A Sociocultural Perspective
Residents’ Attitude toward Tourism Development: A Sociocultural Perspective Open
Host population support for tourism development has attracted the attention of researchers in tourism studies. Given the importance of understanding local community support for tourism development, limitations in understanding their priori…
View article: Analysing Penang Destination Image From Online Tourism Domain
Analysing Penang Destination Image From Online Tourism Domain Open
Penang,which is rich in cultural heritage and golden sandy beaches, is one of the major tourist destinations in Malaysia. From the marketing perspective, destination image is one of the important factors that influences tourists’ destinati…
View article: The influence of service quality on satisfaction: Does gender really matter?
The influence of service quality on satisfaction: Does gender really matter? Open
Purpose: This study examining the influence of service quality on satisfaction and to investigate whether satisfaction varies between male and female in response to the perceived service quality in the Malaysian tourism context. Design/met…
View article: MULTIPLE CRITERIA DECISION-MAKING TECHNIQUES IN TRANSPORTATION SYSTEMS: A SYSTEMATIC REVIEW OF THE STATE OF THE ART LITERATURE
MULTIPLE CRITERIA DECISION-MAKING TECHNIQUES IN TRANSPORTATION SYSTEMS: A SYSTEMATIC REVIEW OF THE STATE OF THE ART LITERATURE Open
The main goal of this review paper is to provide a systematic review of Multiple Criteria Decision-Making (MCDM) techniques in regard to transportation systems problems. This study reviewed a total of 89 papers, published from 1993 to 2015…
View article: An Empirical Study of Tourist Satisfaction in Malaysia
An Empirical Study of Tourist Satisfaction in Malaysia Open
Tourism is a fast-growing business that receives global attentions. A successful tourism business brings huge benefits to host countries. In Malaysia, the study on tourism satisfaction context is still limited although Malaysian tourism in…
View article: APPLICATION OF MULTIPLE-CRITERIA DECISION-MAKING TECHNIQUES AND APPROACHES TO EVALUATING OF SERVICE QUALITY: A SYSTEMATIC REVIEW OF THE LITERATURE
APPLICATION OF MULTIPLE-CRITERIA DECISION-MAKING TECHNIQUES AND APPROACHES TO EVALUATING OF SERVICE QUALITY: A SYSTEMATIC REVIEW OF THE LITERATURE Open
The main purpose of this paper is to present a systematic review of multiple- criteria decision-making (MCDM) techniques used in the assessment of service qual- ity. This study reviewed a total of 79 articles from 51 journals, published fr…
View article: Sustainable and Renewable Energy: An Overview of the Application of Multiple Criteria Decision Making Techniques and Approaches
Sustainable and Renewable Energy: An Overview of the Application of Multiple Criteria Decision Making Techniques and Approaches Open
The main purpose of this paper is to present a systematic review of MCDM techniques and approaches in sustainable and renewable energy systems problems. This study reviewed a total of 54 papers published from 2003–2015 in more than 20 high…
View article: Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014
Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014 Open
Multiple criteria decision-making (MCDM) is considered as a complex decision-making (DM) tool involving both quantitative and qualitative factors. In recent years, several MCDM techniques and approaches have been suggested to choosing the …