Zulganef Zulganef
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View article: Pengaruh Kualitas Produk, Electronik Word of Mouth (E-WOM) dan Citra Merek terhadap Niat Beli Ulang Skincare Skin1004 Di Kota Bandung
Pengaruh Kualitas Produk, Electronik Word of Mouth (E-WOM) dan Citra Merek terhadap Niat Beli Ulang Skincare Skin1004 Di Kota Bandung Open
Kajian ini memiliki tujuan guna mengetahui bagaimana pengaruh kualitas produk, Electronic Word of Mouth (e-WOM), dan citra merek pada niat beli ulang produk skincare Skin1004 di Kota Bandung. Kajian ini berdasarkan pada meningkatnya persai…
View article: The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing
The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing Open
This study aims to examine the effect of Social Media Marketing (SMM) on Purchase Intention through Brand Image and Brand Trust as mediating variables for the clothing brand “Take A Chill Pill” (TACP). Although the level of interaction on …
View article: The Effect of Leadership and Remuneration on Employee Turnover Intention with Work Culture as a Moderating Variable
The Effect of Leadership and Remuneration on Employee Turnover Intention with Work Culture as a Moderating Variable Open
Transformational leadership has a significant impact on organizations, particularly in motivating employees to drive innovation. In addition, effective leadership greatly influences employee performance. Apart from leadership, remuneration…
View article: Influence of Employee Wellness Program Intervention on Job Satisfaction with Perceived Organizational Support as a Mediating Variable on Employees of PT PLN (Persero) UID Sumatera Utara
Influence of Employee Wellness Program Intervention on Job Satisfaction with Perceived Organizational Support as a Mediating Variable on Employees of PT PLN (Persero) UID Sumatera Utara Open
This study aims to analyze the effect of Employee Wellness Program intervention on job satisfaction among employees of PT PLN (Persero) UID Sumatera Utara, with Perceived Organizational Support as a mediating variable. Using a quantitative…
View article: Satisfaction As A Mediator In The Relationship Between Service Quality And Facilities To Student Loyalty
Satisfaction As A Mediator In The Relationship Between Service Quality And Facilities To Student Loyalty Open
The purpose of this study was to determine the role of satisfaction in mediating the relationship between services and facilities with student loyalty at the National University of the Republic of Indonesia. The research method uses a quan…
View article: Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung
Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung Open
View article: Reliving the moments: Exploring tourists’ staycation experience through S-O-R framework
Reliving the moments: Exploring tourists’ staycation experience through S-O-R framework Open
Purpose – The purpose of this study is to understand what influences tourists’ travel experience sharing and intention to re-staycation. S-O-R framework is used to examine how social influence affects perceived enjoyment, while subsequentl…
View article: THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG)
THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG) Open
This study aims to analyze customer satisfaction for Tokopedia users in Bandung City. This study uses the variables customer experience and brand image to analyze the effect of these variables on customer satisfaction for Tokopedia users i…
View article: The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya
The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya Open
This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an ex…
View article: Increasing Public Loyalty through Trust in The Police: The Case Of The Police In Indonesia
Increasing Public Loyalty through Trust in The Police: The Case Of The Police In Indonesia Open
View article: Consumer Behaviour in Online Travel: How Does Continuous Purchase Behaviour Formed in Digital Age?
Consumer Behaviour in Online Travel: How Does Continuous Purchase Behaviour Formed in Digital Age? Open
Research aims: This study aims to understand the role of perceived ease of use, information service function, consumer expectation, and user satisfaction in determining continuous purchase behavior in online travel application users, while…
View article: Penguatan E-Service Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Moderating
Penguatan E-Service Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Moderating Open
Saat ini sudah banyak Perguruan Tinggi Swasta yang mampu bersaing dengan Perguruan Tinggi Negeri. Terbukti dengan banyaknya peminat yang memilih Universitas Swasta sebagai kampus pilihannya. Beberapa di antaranya bahkan ada yang masuk seba…
View article: The Role Of Service Quality In Affecting Customer Satisfaction: The Mediating Role Of Customer Value
The Role Of Service Quality In Affecting Customer Satisfaction: The Mediating Role Of Customer Value Open
Background – In service sector, there is always a possibility for customers to selectively choose their desired service that will meet their satisfaction. Organizations are thus required to identify the factors that determine customer sati…
View article: The Drivers of Business Performance: Does Sales Force Strategy and Network Capability Matter?
The Drivers of Business Performance: Does Sales Force Strategy and Network Capability Matter? Open
Many factors that SMEs must consider in driving their business to achieve success. This study attempts to identify and analyze the factors that can encourage the business performance of SMEs by considering sales force strategy and network …
View article: Maintaining Customer Loyalty and Satisfaction in Service Recovery through Javanese Philosophy
Maintaining Customer Loyalty and Satisfaction in Service Recovery through Javanese Philosophy Open
The concept of service failure and service recovery have been largely addressed in the literature. The aim of this study is to examine the relationship between perceived justice, customer engagement, customer satisfaction, and customer loy…
View article: The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review
The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review Open
In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This reputation is systematically built by upholding the importance of responsibility and engagin…
View article: The Influence of Innovation Leadership on Employee Performance
The Influence of Innovation Leadership on Employee Performance Open
The last few decades have seen significant research in the fields of innovation and leadership. The act of motivating, influencing, and directing team members toward the intended objectives is referred to as leadership. However, the term o…
View article: THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE PT. SMART TALENTA MULTITAMA
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE PT. SMART TALENTA MULTITAMA Open
The purpose of this study was to examine the effects of employee loyalty on employee performance as well as the influence of transformational leadership style and employee loyalty on employee performance. At PT Smart Talenta Multitama is a…
View article: Strategy to Improve the Performance of Regional Government-owned BPR and BPRS through Optimal Funding Contributions from Shareholders
Strategy to Improve the Performance of Regional Government-owned BPR and BPRS through Optimal Funding Contributions from Shareholders Open
The regional government established rural banks as financial organizations in an effort to offer services in the financial industry. BPR are a way effort for local governments to bring in local revenues. BPR currently only have a limited a…
View article: Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing
Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing Open
The Indonesian economy currently lack of solid fundamentals, which has prompted the government to continue strengthening Micro, Small, and Medium Enterprises (MSMEs). This industry can support the government and take on a sizable workforce…
View article: Effect of Work Motivation and Job Satisfaction on Employee Performance (Case study at Islamic bank of BJB Jakarta)
Effect of Work Motivation and Job Satisfaction on Employee Performance (Case study at Islamic bank of BJB Jakarta) Open
This study was conducted to examine a variety of variables, including work motivation (X1) and job satisfaction (X2), that theoretically have an impact on employee performance (Y). The purpose of this study was to identify and analyze the …
View article: Pengembangan Ide Produk/Jasa Dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat
Pengembangan Ide Produk/Jasa Dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat Open
Didorong oleh masalah kurang menariknya pelatihan yang pernah diikuti oleh para peserta maka BNN Jawa Barat bermitra dengan Universitas Widyatama menyelenggarakan pelatihan secara online yang dipersiapkan secara lebih seksama. Persiapan pe…
View article: Designing Enterprise Architecture Using TOGAF Architecture Development Model (Case Study: BLC Course Institutions)
Designing Enterprise Architecture Using TOGAF Architecture Development Model (Case Study: BLC Course Institutions) Open
Business development must be in line with the development of information and communication technologies to accomplish organizational goals effectively and efficiently. For the educational sector, stakeholders must create and construct info…
View article: The Influence of School-Based Management on the Quality of Education in Private Vocational High Schools and Its Impact on employment Competitiveness
The Influence of School-Based Management on the Quality of Education in Private Vocational High Schools and Its Impact on employment Competitiveness Open
Empirical studies and literature studies on school-based management have indeed been carried out by many researchers and academics before. However, most have not discussed the implementation of SBM specifically in terms of curriculum and l…
View article: Leveraging strategic intuition to reach firm performance: the role of entrepreneurial agility and environmental dynamism
Leveraging strategic intuition to reach firm performance: the role of entrepreneurial agility and environmental dynamism Open
Purpose – This study was carried out to analyze the influence of strategic intuition on firm performance through the role of entrepreneurial agility as mediator and environmental dynamism as a moderator. Design/methodology/approach – This …
View article: Analysis of Public Trust and POLRI Performance: An Exploratory Study
Analysis of Public Trust and POLRI Performance: An Exploratory Study Open
The purpose of this study is to analyze and understand the relationship of public trust and users loyalty as performance of POLRI institution. This study is carried out by distributing questionnaires (both open-ended and close-ended) on 50…
View article: Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia
Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia Open
This study aims to determine the effect of service experience on repurchase intention, by looking at the mediating role of customer satisfaction and moderation of perceived quality. This research was conducted on students at several univer…
View article: Government Efforts in Managing Plastic Bags Usage
Government Efforts in Managing Plastic Bags Usage Open
Despite awareness of the importance of sustaining the environment plus regulations to deter the use of plastic bags when shopping, ceasing to use plastic bags is a behavior that does not come easily to Indonesian consumers. Our survey show…