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The Taste of Typeface Open
Previous research has demonstrated that typefaces can convey meaning over-and-above the actual semantic content of whatever happens to be written. Here, we demonstrate for the first time that people match basic taste words (sweet, sour, sa…
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Conveying information through food packaging: A literature review comparing legislation with consumer perception Open
Although governments have implemented regulations to inform consumers on important product properties and protect consumers from deceptive information, empirical research on how consumers perceive, interpret and experience food packages ha…
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On the (In)effectiveness of Mosaicing and Blurring as Tools for Document Redaction Open
In many online communities, it is the norm to redact names and other sensitive text from posted screenshots. Sometimes solid bars are used; sometimes a blur or other image transform is used. We consider the effectiveness of two popular ima…
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Searching the Visual Style and Structure of D3 Visualizations Open
We present a search engine for D3 visualizations that allows queries based on their visual style and underlying structure. To build the engine we crawl a collection of 7860 D3 visualizations from the Web and deconstruct each one to recover…
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Utilising psychophysical techniques to investigate the effects of age, typeface design, size and display polarity on glance legibility Open
Psychophysical research on text legibility has historically investigated factors such as size, colour and contrast, but there has been relatively little direct empirical evaluation of typographic design itself, particularly in the emerging…
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Gujarati Handwritten Character Recognition from Text Images Open
Today is the era of paperless office and governance. It comes with numerous advantages like increased productivity and efficiency, pervasiveness, storage optimization, robustness and eco-friendliness. Hence there is a need of converting pa…
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Visual communication via the design of food and beverage packaging Open
A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either whe…
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Reading in the presence of macular disease: a mini‐review Open
Purpose Reading is vital to full participation in modern society. To millions of people suffering from macular disease that results in a central scotoma, reading is difficult and inefficient, rendering reading as the primary goal for most …
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Emotype: Expressing emotions by changing typeface in mobile messenger texting Open
Instant messaging is a popular form of text-based communication. However, text-based messaging lacks the ability to communicate nonverbal information such as that conveyed through facial expressions and voice tones, although a multitude of…
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Eye-tracking Study of Reading Speed from LCD Displays: Influence of Type Style and Type Size Open
Increasing amounts of text are read from various types of screens. The shape and the size of a typeface determine the legibility of texts. The aim of this study was to investigate the legibility of different typefaces displayed on LCD scre…
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Consumers’ preferences for visual elements on chocolate packaging Open
Many recent researches focused on packaging elements as two separate groups: visual and informative elements. This study goes deeper into the group of visual elements on food packaging (i.e. strawberry chocolate packaging) in order to inve…
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FlexyFont: Learning Transferring Rules for Flexible Typeface Synthesis Open
Maintaining consistent styles across glyphs is an arduous task in typeface design. In this work we introduce FlexyFont, a flexible tool for synthesizing a complete typeface that has a consistent style with a given small set of glyphs. Moti…
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Fundamentals of graphic design—essential tools for effective visual science communication Open
Guidance on improving the visual aspects of science communication range from “recipe”-style instructions to hyper-focused aspects of data visualization. Currently lacking in the peer-reviewed literature is a primer in graphic design tailor…
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Automatic Assessment of OCR Quality in Historical Documents Open
Mass digitization of historical documents is a challenging problem for optical character recognition (OCR) tools. Issues include noisy backgrounds and faded text due to aging, border/marginal noise, bleed-through, skewing, warping, as well…
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Multi-content GAN for Few-Shot Font Style Transfer Open
In this work, we focus on the challenge of taking partial observations of highly-stylized text and generalizing the observations to generate unobserved glyphs in the ornamented typeface. To generate a set of multi-content images following …
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Seeing sweet and choosing sour: Compensatory effects of typeface on consumers’ choice behavior Open
The present research included two field studies investigating, firstly, the effects of round and angular typefaces on taste expectations and, secondly, how such expectations may have downstream effects on naturalistic consumer choice. A ta…
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Eye tracking study of attention to print advertisements: Effects of typeface figuration Open
The use of rhetorical figures has become a widely–accepted method for capturing attention and positively increasing cognitive effort in print advertisements. So far research studies mostly analyzed the effect of rhetorical figures in the w…
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TypeDance: Creating Semantic Typographic Logos from Image through Personalized Generation Open
Semantic typographic logos harmoniously blend typeface and imagery to represent semantic concepts while maintaining legibility. Conventional methods using spatial composition and shape substitution are hindered by the conflicting requireme…
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Expressive Keyboards Open
International audience
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What’s in a Font?: Ideological Perceptions of Typography Open
Although extensive political communication research considers the content of candidate messages, scholars have largely ignored how those words are rendered – specifically, the typefaces in which they are set. If typefaces are found to have…
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Typography: the constant vector of dynamic logos Open
Visual identities can be constructed from a number of elements which together can be described as the Visual Identity System (VIS). Typography is one of the VIS’s central elements. Typically, the VIS elements have been considered as static…
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Automatic quality evaluation and (semi-) automatic improvement of OCR models for historical printings Open
Good OCR results for historical printings rely on the availability of recognition models trained on diplomatic transcriptions as ground truth, which is both a scarce resource and time-consuming to generate. Instead of having to train a sep…
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Text and Style Conditioned GAN for Generation of Offline Handwriting Lines Open
This paper presents a GAN for generating images of handwritten lines conditioned on arbitrary text and latent style vectors. Unlike prior work, which produce stroke points or single-word images, this model generates entire lines of offline…
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The great typography bake-off: comparing legibility at-a-glance Open
Typography plays an increasingly important role in today's dynamic digital interfaces. Graphic designers and interface engineers have more typographic options than ever before. Sorting through this maze of design choices can be a daunting …
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Separating Style and Content for Generalized Style Transfer Open
Neural style transfer has drawn broad attention in recent years. However, most existing methods aim to explicitly model the transformation between different styles, and the learned model is thus not generalizable to new styles. We here att…
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The Influence of Typography on Algorithms that Predict the Speed and Comfort of Reading Open
1. The speed with which text can be read is determined in part by the spatial regularity and similarity of vertical letter strokes as assessed by the height of the first peak in the horizontal autocorrelation of the text. The height of thi…
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How companies use typeface design to engage consumers in charitable activities Open
This research examines how the typeface design in a charitable appeal affects consumers' evaluations of the ad and, in turn, their willingness to engage in the advertised charitable activities. We propose that the typeface's simulation of …
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Melanopic Limits of Metamer Spectral Optimisation in Multi-Channel Smart Lighting Systems Open
Modern indoor lighting faces the challenge of finding an appropriate balance between energy consumption, legal requirements, visual performance, and the circadian effectiveness of a spectrum. Multi-channel LED luminaires have the option of…
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Concrete Poetry: A Reading of Selected Examples Open
Concrete poetry consists of a proper arrangement in linguistic rudiments in the misprinting effects that are more significant in elaborating the explanations than verbal importance. Concrete poems consist of a composition of words, colours…
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The Space between Look and Read Open
Unleashing the potential that can be found in the space between words and images. Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve wi…