Social media optimization ≈ Social media optimization
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Taking social media to a university classroom: teaching and learning using Twitter and blogs Open
Social media has taken many sectors including the higher education by storm. However, with wide spread fears that social media may be a distractor to pedagogy, this paper investigated how social media facilitates teaching and learning. Unl…
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Use of Social Media Platforms among Adults in the United States—Behavior on Social Media Open
Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. The increasing popularity of social …
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Social Media as Social Transition Machinery Open
Social media, and people's online self-presentations and social networks, add complexity to people's experiences managing changing identities during life transitions. I use gender transition as a case study to understand how people experie…
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Using social media to create engagement: a social marketing review Open
Purpose Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in cre…
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The role of content marketing in social media content communities Open
Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance …
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Analyzing Social Media And Learning Through Content And Social Network Analysis: A Faceted Methodological Approach Open
In just a short period of time, social media have altered many aspects of our daily lives, from how we form and maintain social relationships to how we discover, access and share information online. Now social media are also affecting how …
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Social Media Communication: Concepts, Practices, Data, Law and Ethics Open
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinter…
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Social media platforms: a primer for researchers Open
Social media platforms play an increasingly important role in research, education, and clinical practice. As an inseparable part of open science, these platforms may increase the visibility of research outputs and facilitate scholarly netw…
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What the Metrics Say. The Softening of News on the Facebook Pages of Mainstream Media Outlets Open
The contemporary high-choice media environment, characterized by information abundance, makes it increasingly difficult for media outlets to capture audience attention. This concern is particularly pressing for social media, and more speci…
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Is this the Era of Misinformation yet Open
Social media is an amazing platform for enhancing public exposure. Anyone, even social bots, can reach out to a vast community and expose one's opinion. But what happens when fake news is (un)intentionally spread within a social media This…
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Using Social Media in the Classroom: A Best Practice Guide Open
'A book for every teacher's bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.' - Cheryl Hine, Leeds City College 'Megan Poore's upda…
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Artificial Intelligence in Social Media Open
Artificial intelligence (AI) is a branch of computer science that deals with the capability of a machine to imitate human intelligent behavior. It has the potential to help tackle some of the world’s most challenging social problems. Moder…
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Academic Libraries on Social Media: Finding the Students and the Information They Want Open
Librarians from Purdue University wanted to determine which social media platforms students use, which platforms they would like the library to use, and what content they would like to see from the library on each of these platforms. We co…
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Using social media marketing in the digital era: A necessity or a choice Open
Today is the era of digitalization. Nowadays, people prefer to attach their lives to social media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence, manufacturers and producers use social media tremendously in this dig…
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Let's Have a Tweetup: The Case for Using Twitter Professionally Open
Social media use is very common and can be an effective way for professionals to discuss information and interact with colleagues. Twitter (Twitter, Inc, San Francisco, California) is a social media network where posts, termed tweets, are …
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The YouTube Social Network Open
Today, YouTube is the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. A major contribution to its success comes from the user-to-user social experience that …
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Interaction and Transformation on Social Media: The Case of Twitter Campaigns Open
The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform cur…
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Impact of Social Media Applications on Small Business Entrepreneurs Open
The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has complet…
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Social Media Analysis as a Marketing Strategy in Online Marketing Business Open
Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instag…
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Characterizing Information Diets of Social Media Users Open
With the widespread adoption of social media sites like Twitter and Facebook, there has been a shift in the way information is produced and consumed. Earlier, the only producers of information were traditional news organizations, which bro…
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What Affects First- and Second-Level Selective Exposure to Journalistic News? A Social Media Online Experiment Open
On social media, journalistic news products compete with entertainment-oriented and user-generated contents on two different stages of news use: First, users navigate their attention through a continuous stream of information in their news…
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THE VISUAL TURN IN SOCIAL MEDIA MARKETING Open
This paper describes recent changes in social media platforms and camera technologies that are ringing in a new era of social media practices. It specifically portrays the premises and promises of visual content sharing platforms such as I…
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To integrate or not to integrate? Understanding B2B social media communications Open
Purpose Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an online presence on multiple social media platforms, …
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Impact of Social Media on Youth Open
Social media contribute an online statement that attaches cluster of community, who network and share the information. There are well known social media like Facebook, Wikipedia, twitter, Google+, Pinterest, LinkedIn, Instagram, Tumblr and…
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On Analyzing User Topic-Specific Platform Preferences Across Multiple Social Media Sites Open
Topic modeling has traditionally been studied for single text collections and applied to social media data represented in the form of text documents. With the emergence of many social media platforms, users find themselves using different …
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Social Media Channels in Health Care Research and Rising Ethical Issues Open
Social media channels such as Twitter, Facebook, and LinkedIn have been used as tools in health care research, opening new horizons for research on health-related topics (e.g., the use of mobile social networking in weight loss programs). …
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An Overview of Social Media Apps and their Potential Role in Geospatial Research Open
Social media apps provide analysts with a wide range of data to study behavioral aspects of our everyday lives and to answer societal questions. Although social media data analysis is booming, only a handful of prominent social media apps,…
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Role of Social Media Marketing in the Successful Implementation of Business Management Open
For increasing the sales, building the brands and driving the traffic of web to connect the people through platform of social media refers to as social media marketing. The social media marketing include running of social media advertiseme…
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Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions Open
The present context of digitalized business era reshapes marketing promotional strategies whilst social media plays a pivotal role within. Empirical investigations found clarifying how modern marketing communications connect brands into co…
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Analyzing Political Polarization on Social Media by Deleting Bot Spamming Open
Social media platforms are part of everyday life, allowing the interconnection of people around the world in large discussion groups relating to every topic, including important social or political issues. Therefore, social media have beco…