Rhetorical device ≈ Rhetorical device
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From Triple Win to Triple Sin: How a Problematic Future Discourse is Shaping the Way People Age with Technology Open
This essay provides a critical analysis of the ageing-and-innovation discourse. The ageing-and-innovation discourse is a key rhetorical structure that legitimizes very large investments in technologies for older people. In this discourse, …
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Tipping Points and Climate Change: Metaphor Between Science and the Media Open
Over the past decade, scientists and journalists have prominently utilized the metaphor of a tipping point for drastic, irreversible and dangerous climate change. This paper shows how the tipping point metaphor became a multi-purpose bridg…
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Metaphors in political discourse: A review of selected studies Open
The use of metaphors in political discourse is a linguistic strategy that has been used all over the world. Studies on metaphor have therefore been done in various parts of the world. This paper reviewed studies on metaphor in political di…
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The Variable Persuasiveness of Political Rhetoric Open
Which types of political rhetoric are most persuasive? Politicians make arguments that share common rhetorical elements, including metaphor, ad hominem attacks, appeals to expertise, moral appeals, and many others. However, political argum…
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TED Talks as an Emergent Genre Open
In her article "TED Talks as an Emergent Genre" Julia Ludewig analyzes TED talks—short, informational, and entertaining presentations that are given during TED conferences in North America and abroad—as a hybrid and emerging genre. Based o…
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Arcana imperii* Open
This paper reports the findings of a study on the mechanics of insult-retort adjacency pairs in Twitter interactions. The analysis concerns primarily the humorous retorts made by the pornographic entrepreneur Stormy Daniels, who has been p…
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Linguistic Stylistic Analysis of Wole Soyinka’s The Lion and the Jewel Open
This study seeks to investigate linguistic, stylistic devices in Wole Soyinka’s The Lion and the Jewel. It aims at describing and interpreting lexical categories and figures of speech used to convey meanings. A mixed-method has been used t…
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Identification of Rhetorical Roles of Sentences in Indian Legal\n Judgments Open
Automatically understanding the rhetorical roles of sentences in a legal case\njudgement is an important problem to solve, since it can help in several\ndownstream tasks like summarization of legal judgments, legal search, and so\non. The …
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Rhetorical uses of precise numbers and semi-magical round numbers in political discourse about COVID-19: Examples from the government of the United Kingdom Open
This paper examines how the British government has used statistics about COVID-19 for political ends. A distinction is made between precise and round numbers. Historically, using round numbers to estimate the spread of disease gave way in …
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Persuasive power concerning COVID-19 employed by Premier Imran Khan: A socio-political discourse analysis Open
The researchers investigate Pakistani Premier Imran Khan’s (IK) addresses to the nation concerning awareness about the causes, effects, precautions, and solutions of the Novel Corona Virus (COVID-19). Till the date, experts are not sure wh…
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Identification of Rhetorical Roles of Sentences in Indian Legal Judgments Open
Automatically understanding the rhetorical roles of sentences in a legal case judgement is an important problem to solve, since it can help in several downstream tasks like summarization of legal judgments, legal search, and so on. The tas…
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Personification Open
In the seventeenth and eighteenth centuries, the public defense of academic theses entailed the publication of a written presentation of aspirant’s conclusions. They were printed in the form of broadsides or booklets decorated with coats o…
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A discourse analytic investigation into politicians’ use of rhetorical and persuasive strategies: The case of US election speeches Open
The current study investigated the ways in which two major U.S. political arena social actors, Barack Obama and Mitt Romney, presented themselves to capture the audience’s attention in the 2012 election campaign speeches. The data consiste…
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Challenging Dominant Frames in Policies for IS Innovation in Healthcare through Rhetorical Strategies Open
Information Systems (IS) innovation in healthcare is a contested area often characterized by complex and conflicted relationships among different stakeholders. This paper aims to provide a systematic understanding of the mechanisms through…
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Bringing metaphors back to the streets: a corpus-based study for the identification and interpretation of rhetorical figures in street art Open
Research on (verbo-)pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, the authors focus on street art, a visually perceived cross-cult…
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How Satirists Alternate Between Discursive Modes: An Introduction of the Humoristic Metaphors in Satirical News (HMSN) Typology Open
An important challenge for communication scientists is to characterize and understand hybrid genres. Satirical news is such a hybrid genre and comprises a blend of the genres of comedy, news, and political opinion. This theoretical article…
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Rhetorically Controlled Encoder-Decoder for Modern Chinese Poetry Generation Open
Rhetoric is a vital element in modern poetry, and plays an essential role in improving its aesthetics. However, to date, it has not been considered in research on automatic poetry generation. In this paper, we propose a rhetorically contro…
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Eye tracking study of attention to print advertisements: Effects of typeface figuration Open
The use of rhetorical figures has become a widely–accepted method for capturing attention and positively increasing cognitive effort in print advertisements. So far research studies mostly analyzed the effect of rhetorical figures in the w…
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Beauty Ideals, Myths and Sexisms: A Feminist Stylistic Analysis of Female Representations in Cosmetic Names Open
Cosmetic names today carry more than just information on products’ functions or ingredients; they carry dreams, fantasy and stereotypical beliefs of femininity. This study intends to investigate gender representation through advertising la…
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President Joko Widodo’s Rhetorical Technique of Arguing in the Presidential Speeches of the Reform Era Open
A good speech has the power in presenting the rhetorical argument, therefore it is required a study corresponds to the speech preparation with rhetorical techniques to argue, especially in the presidential speech of the President of the Re…
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Sticky words? Towards a theory of rhetorical path dependency Open
Speech matters. Political actors are defined by what they say as much as by what they do but, with each rhetorical choice, they also narrow the range of rhetorical options open to them for the future. This paper examines the idea of path d…
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Political rhetoric and its relationship to context: a new theory of the rhetorical situation, the rhetorical and the political Open
Political rhetoric is underpinned by its relationship to context. Scholars have struggled to articulate this relationship by relying upon an ontological perspective of rhetoric and situation. This paper utilizes a new, problematological ph…
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Rhetorical Appeals and Tactics in New York Times Comments About Vaccines: Qualitative Analysis Open
Background Improving persuasion in response to vaccine skepticism is a long-standing problem. Elective nonvaccination emerging from skepticism about vaccine safety and efficacy jeopardizes herd immunity, exposing those who are most vulnera…
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Analysis of moves, rhetorical patterns and linguistic features in New Scientist articles Open
This paper investigated the moves, rhetorical patterns based on Swales' genre analysis, and common linguistic features in health and medical science reports in the New Scientist journal. Twenty-four articles, one from each weekly issue, we…
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BLURRING THE LINES BETWEEN GENRES AND AUDIENCES: INTERACTION IN SCIENCE BLOGS Open
Science blogs have been attracting the attention of linguists, rhetoricians and communications scholars alike as the discourse of science becomes more and more influenced by new digital media and more scientists engage in the practice of b…
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PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES Open
Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and …
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Whataboutisms: The Good, the Bad and the Ugly Open
The rhetorical function of whataboutism is to redirect attention from the specific case at hand. Although commonly used as a rhetorical move, whataboutisms can appear in arguments. These tend to be weak arguments and are often instances of…
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Cognitive Metaphors of Covid-19 Pandemic in Business News Open
The research considers the COVID-19 pandemic cognitive metaphors conveyed by means of the English language in business news. The interpretation of metaphor goes beyond its traditional understanding as a rhetorical device. The approach is c…
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Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric Open
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The a…
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Emotionalization in the Media Coverage of Honey Bee Colony Losses Open
Emotionalization is increasingly used in the daily news. However, communication scholars have only just begun to explore how journalists use emotionalization in coverage of scientific and environmental topics. This study contributes to fil…