Greenwashing ≈ GreenwashingGreenwashing
View article: Concepts and forms of greenwashing: a systematic review
Concepts and forms of greenwashing: a systematic review Open
Background The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing. Results This paper …
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Sustainable Fashion: Exploring the Concept of Greenwashing and New Trends in the Fashion Industry Open
The fashion industry, characterized by rapid cycles of production and consumption, has emerged as a global economic powerhouse, generating significant revenue and employment opportunities worldwide. However, this growth has come at a subst…
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Greenwashing and environmental communication: Effects on stakeholders' perceptions Open
Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that ai…
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What is sustainable fashion? Open
Purpose The purpose of this paper is to examine what the term sustainable fashion means from the perspective of micro-organisations, experts, and consumers. Design/methodology/approach This research is qualitative in nature, utilising a mu…
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Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising Open
Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects how consumers perceive ads and brands. Using data from two experimental studies …
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Managing Carbon Aspirations: The Influence of Corporate Climate Change Targets on Environmental Performance Open
Addressing climate change is among the most challenging ethical issues facing contemporary business and society. Unsustainable business activities are causing significant distributional and procedural injustices in areas such as public hea…
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Fintech and Sustainability: Do They Affect Each Other? Open
Current concerns about environmental issues have led to many new trends in technology and financial management. Within this context of digital transformation and sustainable finance, Fintech has emerged as an alternative to traditional fin…
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Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage Open
Recent research suggests that the effect of greenwashing and corporate financial performance (CFP) is ambiguous. This call for study the contextual factors that create contingencies in the greenwashing–CFP relationship. Using a sample of 2…
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GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW Open
This study used the systematic review methodology to examine peer-reviewed journal articles published in the Web of Science, ScienceDirect, Springer and Emerald Insight during the 2000–2020 period to analyse greenwashing. In an open market…
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Assessing social and environmental performance through narrative complexity in CSR reports Open
We analyse the relationship between the complexity of corporate social responsibility (CSR) disclosure and actual CSR performance, and postulate a positive association between actual CSR performance and readability and the size of CSR disc…
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What Future for the Green Bond Market? How Can Policymakers, Companies, and Investors Unlock the Potential of the Green Bond Market? Open
The green bond market is attracting new issuers and a more diversified base of investors. However, the size of the green bond market remains small compared to the challenges it is meant to address and to the overall traditional bond market…
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Making Green Stuff? Effects of Corporate Greenwashing on Consumers Open
The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects b…
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Biodegradation of Polymers: Stages, Measurement, Standards and Prospects Open
Nowadays, sustainable and biodegradable bioplastics are gaining significant attention due to resource depletion and plastic pollution. An increasing number of environmentally friendly plastics are being introduced to the market with the ai…
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Green Brand of Companies and Greenwashing under Sustainable Development Goals Open
Implementing Sustainable Development Goals (SDGs) and increasing environmental issues provokes changes in consumers’ and stakeholders’ behavior. Thus, stakeholders try to invest in green companies and projects; consumers prefer to buy eco-…
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Board Sustainability Committees, Climate Change Initiatives, Carbon Performance, and Market Value Open
We examine the interrelationships among board sustainability committees, process‐based climate change initiatives, outcome‐based carbon performance, and market value through the lens of economic‐ and social‐based theoretical perspectives. …
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Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations Open
Although corporate greenwashing is a widespread phenomenon, few studies have investigated its effects on consumers. In these studies, consumers were exposed to organizations that boldly lied about their green behaviors. Most greenwashing p…
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Understanding the effects of Environment, Social, and Governance conduct on financial performance: Arguments for a process and integrated modelling approach Open
To date, an overwhelming number of research findings on Environment, Social, and Governance (ESG) conduct and financial performance remains inconclusive. Furthermore, research has not identified nor explained the “underlying mechanisms” be…
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Greenwashing and sustainable fashion industry Open
The fashion industry is now in the eye of the storm for what concerns sustainability because of the enormous impact that such a business area has on the environment. To exploit the full potential for circular economy implementation, the fa…
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Environmental policy integration in the EU’s common agricultural policy: greening or greenwashing? Open
The increasing multidimensionality of agriculture, linking the domain with environmental, trade and food safety concerns, has mobilized new policy actors bringing new preferences and ideas into the Common Agricultural Policy (CAP) debate. …
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Firm Environmental Performance under Scrutiny: The Role of Strategic and Organizational Orientations Open
Reducing firm environmental burden is not easy. Thus, several studies have investigated the antecedents of good firm environmental performance; however, they provide contrasting results, focus on specific categories of antecedents, and oft…
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An Integrated Framework to Assess Greenwashing Open
In this paper we examine definitions of ‘greenwashing’ and its different forms, developing a tool for assessing diverse ‘green’ claims made by various actors. Research shows that significant deception and misleading claims exist both in th…
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A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda Open
The interest in greenwashing has grown in recent decades. However, comprehensive, and systematic research concentrating on the evolution of this phenomenon, specifically regarding its impacts on stakeholders, is still needed. The main purp…
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How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions Open
An increasing interest in environmental problems around the world has significantly expanded the demand for green goods, transforming green marketing into an effective tool for businesses to achieve competitive advantage. Yet, as more firm…
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Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing Open
To understand how consumers perceive greenwashing, this study examines the impact of green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and transparency (TR) on green brand trust (GBT) and subsequently the imp…
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No End in Sight? A Greenwash Review and Research Agenda Open
Greenwashing is more virulent than ever. A profusion of environmental, social, and governance and net zero commitments are becoming fraught with questionable and misleading claims. At the same time, we are no closer to solving the pressing…
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Greenwashing effect, attitudes, and beliefs in green consumption Open
Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research …
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Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling Open
Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on ei…
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From Greenwashing to Machinewashing: A Model and Future Directions Derived from Reasoning by Analogy Open
This article proposes a conceptual mapping to outline salient properties and relations that allow for a knowledge transfer from the well-established greenwashing phenomenon to the more recent machinewashing. We account for relevant dissimi…
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Environmental management certification and environmental performance: Greening or greenwashing? Open
This article analyzes the contribution of certifiable environmental management standards—such as ISO 14001 and the Eco‐Management and Audit Scheme (EMAS)—to corporate environmental performance. Based on a content analysis of 414 third‐part…
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<span>CSR</span> decoupling within business groups and the risk of perceived greenwashing Open
Research Summary Given the growing legitimacy of corporate social responsibility (CSR), many firms engage in symbolic communication to showcase CSR without undertaking commensurate substantive actions. This “CSR decoupling” can create a ri…