Search engine optimization ≈ Search engine optimization
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Important Factors for Improving Google Search Rank Open
The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online…
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The Substantial Interdependence of Wikipedia and Google: A Case Study on the Relationship Between Peer Production Communities and Information Technologies Open
While Wikipedia is a subject of great interest in the computing literature, very little work has considered Wikipedia’s important relationships with other information technologies like search engines. In this paper, we report the results o…
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Improving search engine optimization (SEO) by using hybrid modified MCDM models Open
Search engine optimization (SEO) has been considered one of the most important techniques in internet marketing. This study establishes a decision model of search engine ranking for administrators to improve the performances of websites th…
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Knowledge in the Age of Climate Change Open
An introduction to the January 2017 special issue of the South Atlantic Quarterly, "Climate Change and the Production of Knowledge."
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Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus Open
Search engine optimization (SEO) constitutes the set of methods designed to increase the visibility of, and the number of visits to, a web page by means of its ranking on the search engine results pages. Recently, SEO has also been applied…
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Language Bias in the Google Scholar Ranking Algorithm Open
The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent y…
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A Personalized Group-Based Recommendation Approach for Web Search in E-Learning Open
The unprecedented growth of the Internet, its pervasive accessibility, and ease of use have increased students' dependencies on the Web for quick search and retrieval of learning resources. However, current search engines tend to rely on t…
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Shoe Dog: A Memoir by the Creator of Nike Open
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SEO inside Newsrooms: Reports from the Field Open
The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need t…
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Using Machine Learning for Web Page Classification in Search Engine Optimization Open
This paper presents a novel approach of using machine learning algorithms based on experts’ knowledge to classify web pages into three predefined classes according to the degree of content adjustment to the search engine optimization (SEO)…
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Digital Marketing in the Business Environment Open
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities li…
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Optimizing Content with A/B Headline Testing: Changing Newsroom Practices Open
Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to maximize the reach and commercial potential of their content. On top of a wealth of audience data collected, algorithmic approaches can then…
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Big Data Analytics for Search Engine Optimization Open
In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionabl…
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SEO and the digital news media: From the workplace to the classroom Open
The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as …
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Importance of Search Engine Marketing in the Digital World Open
Object tracking is one of the vital fields of computer vision that detects the moving object from a video sequence.Internet has changed the world to global village.Due to improved connectivity and increase in data usage, any new or existin…
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Digital marketing in hotel industry Open
Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and S…
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Public awareness and attitudes towards search engine optimization Open
This research focuses on what users know about search engine optimization\n(SEO) and how well they can identify results that have potentially been\ninfluenced by SEO. We conducted an online survey with a sample representative\nof the Germa…
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Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service Open
Purpose Given that online search visibility is influenced by various determinants, and that influence may vary across industries, this study aims in investigating the major predictors of online search visibility in the context of blood ban…
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The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism Open
This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palemba…
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SEARCH ENGINE OPTIMIZATION: A REVIEW Open
The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nat…
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Online search engines and online travel agencies: A Comparative Approach Open
The present research provides insights into the complex landscape of online advertising channels to support tourism organizations in formulating their marketing strategies. People often use search engines and online travel agencies in a ve…
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Apply the Search Engine Optimization (SEO) Method to determine Website Ranking on Search Engines Open
In today's digital age, the internet has become an essential tool for various activities, including business promotion. One effective way to promote your business online is by creating a website that offers useful information to visitors. …
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Is Google Responsible for Providing Fair and Unbiased Results? Open
This chapter discusses the responsibilities of Google as the leading search engine provider to provide fair and unbiased results. In its role, Google has a large influence on what is actually searchable on the Web as well as what results u…
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Academic Excellence, Website Quality, SEO Performance: Is there a Correlation? Open
The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a u…
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Usage of AI-Powered Marketing to Advance SEO Strategies for Optimal Search Engine Rankings Open
For many years, search engine optimisation (SEO) has been a critical component of digital marketing. Traditional SEO tactics, on the other hand, are no longer sufficient to stay up with continuously altering search engines and client behav…
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Digital Marketing Communication Activities on Online Magazine Gettinlow Open
The shift in lifestyle and the increasing use of gadgets and the internet has also changed the pattern of media consumption in society. Many people are starting to switch from printed media to web-based electronic media. Magazines are no e…
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The new trend for search engine optimization, tools and techniques Open
Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the …
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Digital-Toolkit for Promoting Tourist Destinations Open
As a result of the active development of tourism in the world, an increasing number of destinations have become available for tourists. At the same time, due to the growing competition, the individuality of special places of recreation sha…
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Increasing visibility and discoverability of scholarly publications with academic search engine optimization Open
With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts.…
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Work-related Internet use as a threat to work-life balance – a comparison between the emerging on-line professions and traditional office work Open
These findings confirm that technology advancement opens a new chapter in organizational psychology and occupational health, especially in the context of the emerging on-line occupations. Int J Occup Med Environ Health. 2020;33(1):21-33.