Build-A-Bear Workshop, Inc. is an American retailer headquartered in Saint
Louis, Missouri that sells teddy bears and other stuffed animals and
characters. During store visits, customers go through an interactive process
in which the stuffed animal of their choice is assembled and tailored to their
own preferences including varying scents, sounds, and outfits. Build-A-Bear
Workshop is the largest chain that operates in this style. The company's
slogan was "Where Best Friends Are Made" from 1997–2013 when it was changed to
"The Most Fun You'll Ever Make." As of April 2019, the company's president/CEO
is Sharon Price John.
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