Malaysian Journal of Social Sciences and Humanities (MJSSH) • Vol 10 • No 5
The Impact of Sustainable Design and Chinese Patchwork on Consumer Purchase Intentions
2025
With the growing attention to environmental impact issues, there has been an increased demand for eco-friendly products, making it crucial to understand the factors that influence consumer purchase intentions. This study aims to explore the impact of a sustainable design concept that combines waste fabric with Chinese patchwork art on consumer purchase intention, using denim jeans as a case product. The research employed a questionnaire survey and consumer behavior analysis methods, with 300 respondents, to system…