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Major Professional Sports Leagues In The United States And Canada
Journal of the Academy of Marketing Science • Vol 53 • No 3
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
2024
Abstract To develop more creative advertising, scholars advocate ideation techniques and one of the most strongly supported is the Templates method. This research explores the efficacy of Templates, and evaluates its effectiveness compared to other creative i…
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Major Professional Sports Leagues In The United States And Canada

Major professional sports leagues in the United States and Canada traditionally include four leagues: Major League Baseball (MLB), the National Basketball Association (NBA), the National Football League (NFL), and the National Hockey League (NHL). Other prominent leagues include Major League Soccer (MLS) and the Canadian Football League (CFL).

MLB, NBA, NFL, and NHL are commonly referred to as the "Big Four". Each of these is the wealthiest professional club competition in its sport worldwide, and along with the English Premier League they make up the top five sports leagues by revenue in the world.

Each of the Big Four leagues, as well as MLS and the CFL, averages at least 15,000 fans in attendance per game as of 2023.

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Journal of the Academy of Marketing Science • Vol 53 • No 3
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
2024
Abstract To develop more creative advertising, scholars advocate ideation techniques and one of the most strongly supported is the Templates method. This research explores the efficacy of Templates, and evaluates its effectiveness compared to other creative ideation approaches. Two studies are presented. One directly asks professional advertising creatives to use specific Templates to develop advertisements. The other determines if the mere knowledge of the Templates method improves creative ideation. In both stud…
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