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Engineering

Marketing

Engineering

Marketing

Applied science and research

Study and process of exploring, creating, and delivering value to customers

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Dialectical Questions

General

How are Engineering and Marketing the same?

How are Engineering and Marketing different?

What does Engineering highlight about Marketing?

What does Marketing highlight about Engineering?

Where do Engineering and Marketing most directly clash?

Where do Engineering and Marketing unexpectedly connect?

What are the main strengths of Engineering compared to Marketing?

What are the main strengths of Marketing compared to Engineering?

What are the main weaknesses of Engineering compared to Marketing?

What are the main weaknesses of Marketing compared to Engineering?

What larger context includes both Engineering and Marketing?

How might Engineering and Marketing balance or complement each other?

What would the world look like if Engineering dominated?

What would the world look like if Marketing dominated?

What would be lost if Engineering disappeared?

What would be lost if Marketing disappeared?

How might Engineering and Marketing depend on each other?

What hidden patterns link Engineering and Marketing?

How might Engineering and Marketing evolve in the future?

Can the conflict between Engineering and Marketing be resolved—or only managed?

Self & Identity

How do Engineering and Marketing shape ideas of identity?

What does choosing Engineering over Marketing say about the self?

How might people identify with Engineering differently than with Marketing?

Culture & Symbol

What cultural meanings are attached to Engineering and to Marketing?

How are Engineering and Marketing represented in symbols, stories, or media?

What metaphors capture the tension between Engineering and Marketing?

History & Memory

How has history treated Engineering compared to Marketing?

What past conflicts or links between Engineering and Marketing still matter today?

How do memories of Engineering affect the way we see Marketing?

Nature & Cosmos

How do Engineering and Marketing relate to the natural world?

How does Engineering reflect universal laws differently from Marketing?

What natural metaphors describe Engineering and Marketing?

Body & Health

How do Engineering and Marketing each affect human wellbeing?

What emotions or sensations are tied to Engineering versus Marketing?

How do Engineering and Marketing relate to survival or resilience?

Economy & Work

How do Engineering and Marketing change the meaning of work or value?

How do Engineering and Marketing compete for resources?

What would everyday life look like under Engineering versus Marketing?

Power & Control

How does Engineering try to control or influence Marketing?

How does Marketing try to control or influence Engineering?

Who gains power if Engineering dominates Marketing, or if Marketing dominates Engineering?

Learning & Knowing

How do Engineering and Marketing define knowledge differently?

What kinds of truth are emphasized by Engineering versus Marketing?

How does comparing Engineering and Marketing expand what we know?

Technology & Tools

How do Engineering and Marketing influence the tools people use?

How do Engineering and Marketing change through new technologies?

How do Engineering and Marketing shape the pace of progress?

Imagination & Play

How do Engineering and Marketing inspire creativity or play?

What games or stories can be told about Engineering vs Marketing?

How do Engineering and Marketing shape our dreams of the future?

Emotion & Expression

What emotions are most connected to Engineering? To Marketing?

How would art or music express Engineering compared to Marketing?

What inner conflicts arise when choosing between Engineering and Marketing?

Paradigms & Patterns

What assumptions about reality are revealed by Engineering versus Marketing?

What patterns link Engineering and Marketing?

How could Engineering and Marketing be combined into a new paradigm?

Engineering

Marketing